Dubai: Mobile and smartphone users can now have wider access to their favourite electronic games even on the go under a new agreement between Axiom Telecom and global games firm Electronic Arts (EA). The former has inked a deal to allow it to exclusively provide mobile Electronic Arts content to UAE subscribers.
Some of the games available online include Need for Speed, Hot Pursuit, The Sims, 3 Ambitions, Tetris, Madden NFL 11 and Bejeweled. Faisal Al Bannai, CEO of Axiom Telecom, said "providing unique and exciting experiences to customers has always been at the heart of everything we do at Axiom Telecom. Our agreement with EA is an extension of that philosophy. We have already activated the programme in our stores."
"Customers can buy a voucher from our stores and SMS the pin number to our server. With this, they receive an electronic catalogue from which they can download a game.
"This is a fantastic offer because customers can buy seven or 30 days subscription and download unlimited games during this period. Or they can download the game from etisalat portal."
Axiom Telecom is pinning big hopes on the new agreement with EA which is expected to bolster the electronic gaming portion of its business. "We are expecting to grow our gaming business by 500 per cent," said Al Bannai.
"This agreement will give EA access to Axiom's vast customer base as well as benefit from the footfall in Axiom Telecom stores."
Axiom Telecom, which has more than 3,200 points of sale across the Middle East, was formed in 1997 as a distributor of mobile devices, accessories and telecom services.
The latest push to make games available through subscriptions for mobiles and smartphones is part of the company's mission to "continuously innovate to be the best destination for customers and partners," the CEO added.
