Business | Features

Abu Dhabi Motors turns three of its cars into art work

Abu Dhabi Motors is taking part in Abu Dhabi’s spirt of art this month by launching an art exhibition and truning cars into art work.

  • By Samia Badih, Staff Reporter
  • Published: 13:17 November 13, 2012
  • Gulf News

  • Image Credit: Abdul Rahman/Gulf News
  • A visitor looks at Mini Cooper S Coupe, car at Abu Dhabi Motors Showroom.
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Abu Dhabi – Everyone’s celebrating art in Abu Dhabi this month, even Abu Dhabi Motors. The exclusive BMW and MINI importer and sole dealer for Rolls-Royce Motor Cars in Abu Dhabi and Al Ain has turned three of its own cars - a Mini Coupe, BMW 6 Series Gran Coupe and a Rolls-Royce Phantom – into individual works of art. 

The cars have been on display at the Umm Al Nar showroom since Nov. 5 along with an art exhibition called ‘The Road is your Easel’ in partnership with Opera Gallery Group of Dubai. The exhibition showcases a fine collection of exquisite art pieces and will run until the 5th of December. 

Arno Husselman, general manager of Abu Dhabi Motors, told Gulf News that the management wanted to run the exhibition at the time when Abu Dhabi Art was taking place. “We want to support and participate in this and this is why we chose this time to hold an art event,” he said. 

However, transforming cars into pieces of art is nothing new to the BMW Group internationally. 

“Because BMW has this history with art cars, we decided to add to that and we said we’d do what no one has done before and that is a Rolls-Royce, one BMW and one MINI,” he said. 

The design for the cars has been locally made and the project took two months in preparation. “For the Rolls-Royce, the design of the car looks like the inside of a micro-chip… something futuristic,” he said. 

While these cars are currently not painted, but foiled with the design, Husselman said that the designs can be painted if anyone requests it. 

Currently only three colors are allowed on a car in Abu Dhabi. “This is what makes it unique. You’re not allowed to drive a car that. That’s what makes it so expensive,” he said. “It costs more than Dh30,000 to foil a car like that.” 

Although the designed cars are on sale, Abu Dhabi Motors is hoping to get them to go worldwide. “We’re going to send these pictures to BMW and show them what we’ve done with the cars,” he said.

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