Hybrid SUVs transformed from gas guzzlers into green machines

Dubai: Even as their popularity takes to the incline, sport utility vehicles (SUVs) have had to deal with the negative of being seen as gas-guzzlers. Being environmentally unfriendly is another charge thrown at their doors.

Carmakers have been taking note and making overt — and subtle — changes.

"In the case of Chrysler Group, major steps have been taken in recent years to ensure that the environmental impact of the company's vehicles — specifically Jeep and Dodge SUVs — is minimised as much as possible," said Jack Rodencal, regional managing director at Chrysler Group ME. "This is a key part of the group's commitment to sustainability."

According to Felix Welch of Arabian Automobiles Co, Nissan is addressing fuel consumption with high-efficiency direct injection gasoline fuel injection technology which is currently fitted to engines in the new Patrol and Juke crossover.

"However, the large and heavy SUVs can clearly never compete with small cars when compared like-for-like.

"The real issue we need to address is the use of these vehicles: using the right vehicle for the right journey. The Renault-Nissan Alliance is extremely active in taking the global lead on future transportation solutions and looking into all technologies available, including hybrids and pure electric vehicles."

Could that mean the time is right to give hybrid vehicles their due?

"We are monitoring demand in the region, but looking at the European example it may require government incentives for the wider public to venture into alternative drive solutions," said Jeff Mannering at Audi ME. "Audi has developed our vehicle offering ahead of the trend and now offer all of our SUVs in the Middle East with energy recuperation."

Fuel consumption

This meant that in 2010 it introduced a new engine range for the Q7, its largest SUV, "which reduces fuel consumption without compromising on power by replacing the engine displacement with supercharging," Mannering added. That apart, Audi also has a hybrid version for its Q5.

The market for hybrids will take time to come together. But dealerships are already laying the groundwork.

"We foresee an increase in demand for hybrid SUVs as well as all the other models that are planned for 2012," said Saud Abbasi, general manager for the Lexus range at Al Futtaim Motors.

"It will provide customers with a choice of either opting for a conventional engine or a vehicle that is powered by Lexus Hybrid Drive."

But for the committed SUV buyer, do such niceties matter? "For Lexus customers, buying a car is based on numerous variables, including comfort, lifestyle, power and technology," he said.