A walk through on what to keep in mind when pursuing new stocks
If you’ve decided to invest your hard-earned money into a company that has just decided to publicly list its shares on the stock market, Gulf News walks you through what you need to be looking out for.
What is an IPO? And does it make money?
For starters, an IPO or initial public offering is the first sale of shares on the stock market by a formerly private company. It’s when a company “goes public”. But investing in an IPO can be like playing a video game — you need to hit the right button at just the ‘right moment’. When investing in an IPO, you can make a lot of money in a very short span of time, if you are not hasty. Tactful and timely decisions can bring you very good returns over a period of time. That period maybe short or long depending on the stocks purchased. A poll indicated that the top-performing IPOs in the last decade gained from 100 per cent to 150 per cent by the debut year’s end, some in the first weeks or months. This may lure you into thinking an IPO is a sure-fire profit opportunity – till you consider that the worst-performing IPO companies lost between 50 per cent and 85 per cent of their value over the same time period. So be careful!
If you’ve been closely following the company’s growth, or you are familiar with the sector in which the company is working in, if you can assess the company’s growth potential and your substantial returns over a period of time – then you can invest.
It is a little tough to get information about companies that have decided to go public and hence it becomes all the more important for you to dig deeper. Let’s look at a few ways to do that below.
The first thing to do here is to read the prospectus of the company thoroughly. The prospectus is a document that contains details about the company’s financials over the years, the reason for IPO, company management, dividend policy, offer information and regulatory disclosures.
The prospectus is a good starting point while researching about the company.A prospectus reveals more about the company than you think
Matter experts have frequently advised investors to pay special attention to the management team and how they plan to use the money raised from the IPO – which can be used either to pay down company’s debt, growth and expansion.
This will give an idea into what the company’s operational performance will look like, and what is the management’s stance on improving shareholder returns or dividends.
Apart from this, search online for media reports of the company - were there any cases of defaults or issues in corporate governance, and how has it performed compared with peers. While this may seem like a time-consuming affair, do not bypass this step by just reading the prospectus.
Also there are research reports furnished by analysts that can provide useful information, but as a general rule, again you should never rely solely on a research report or any one report.
Do also your own research—such as reading the prospectus and other materials—to determine whether a particular investment is appropriate in light of your own financial circumstances.
Point of caution on biased reporting
Investors should also keep in mind that banks participating in the offering – who manage and sell shares on behalf of the company for a fee - may face a conflict of interest between their obligation to provide their research clients with a balanced research report on a company and their desire to facilitate a successful offering on behalf of the company, which is their investment banking client or potential client, a point-of-caution that multiple securities regulators have publicised in the past.
Taking a look at valuation might seem tricky for investors but is an important aspect that shouldn’t be overlooked. To begin with, see what the company is worth in the market (valuation) as compared to its peers or existing companies in the same industry.
Simply put, to measure a company’s market value or ‘worth’ a bank takes into consideration possessions the firm owns, debt it owes to lenders, number of employees, sales, profits and how many shares it has in total.
Simply put, to measure a company’s market value or ‘worth’ a bank takes into consideration possessions the firm owns, debt it owes to lenders, number of employees, sales, profits and how many shares it has in total.How to measure a company's worth?
A number of experts had one common thing to say when investing in an IPO and they cannot stress it enough, always look back at how the stock price of recent IPOs ended up performing in the market.
For example, while ride-sharing giants Lyft dropped about 40 per cent and Uber sunk 60 per cent since their recent IPOs in the US, vegan burger maker Beyond Meat soared over 500 per cent.
Although the common view was that companies have not been favoring going for an IPO the last few months on account for a lull in the market, investors should now be bracing for first billion-dollar deals of 2020, experts say.
Knowing your underwriter
IPOs generally involve one or more investment banks (banks who advice on buying and selling stocks for companies) known as "underwriters" who manages the IPO for the company. The underwriters of the IPO typically will have obtained “indications of interest” from prospective investors prior to the offering and will use this information to recommend a price for the shares to the issuer, who ultimately determines the price of the IPO.
Now that we have brushed through some of the fundamentals, let’s get down into the proven tips and risk factors widely circulated by industry veterans and various country’s regulators:
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