RAKBank's Graham Honeybill (centre), General Manager, addresses the press conference at the Emirates Towers Hotel presenting the new logo of the RAKBank. Also present were Murray Sims and Saleh Ali Saleh Saeed. Image Credit: Gulf News Archives

2001 - As part of an ongoing exercise aimed at presenting its modern face, The National Bank of Ras Al Khaimah has unveiled a new identity under the branding Rakbank. Bank executives explained that while its old title remains the official name, Rakbank will henceforth be its new corporate identity and will appear on all marketing communications, advertisements, branch signage and documents. An amount of Dh5 million is being budgeted for advertising, Graham Honeybill, general manager, explained. He pointed out that the bank last year started RAKdirect, a 24-hour telebanking service, with bank representatives also visiting customers at their home or office to assist with a range of transactions. Other recent products include RAKvantage and Al Momiaz premier banking. Online banking services are also in the pipeline, with the Net primarily to be used as an alternative delivery channel. Further, it intends to roll out financial products by end-year, as the next part of its evolution.

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