The Kurator list: Designer beach clubs to visit this summer

Summer’s shoreline runway now stretches from Capri to Bali, where fashion’s finest houses are turning beach clubs into immersive brand experiences. If design-led escapes are your thing, this curated list is your stylish guide to designer takeovers you can actually visit.

Tuscany’s laid‑back luxe is elevated by Loro Piana’s transformation of Il Fioraio - a small flower kiosk in Forte dei Marmi. Expect Mediterranean‑inspired interiors with clay‑coloured walls, chestnut‑and‑oak fixtures and striped deck chairs. Highlight: the Blooming Clay Ceramics, co‑created with French ceramist Karim Rahman and the Barlet Soeurs, whose green‑hued and Carrara marble‑inspired vases echo the maison’s mastery of texture and tone.

Then, over in Saint‑Tropez, Loro Piana returns to La Réserve à La Plage for a third season. This pop‑up envelops Pampelonne Beach in soft kummel and white tones, featuring daybeds, umbrellas, cushions - and a boutique filled with the Resort 2025 line, inspired by Burano’s pastel palette.

Monaco’s Monte‑Carlo Beach Club is reborn under Jacquemus’s playful eye. The pier, Pool Café and sun decks are dressed in signature banana-yellow and coconut‑white stripes, pulled from the “La Croisière” collection. Two pop‑up boutiques play host to Provence-inspired décor - think Matisse prints, books and terracotta tones - while elegant parasols dot the horizon until October 7, 2025.

Missoni’s signature zig‑zag aesthetic has relocated both to Porto Cervo and Bali this summer. At Nikki Beach Costa Smeralda, the resort club is clad in vibrant and iconic towels, cabanas, umbrellas and daybeds - immersive yet unmistakably Missoni.

Perched atop a rooftop in Taormina, Le Bar Louis Vuitton blends a refined lounge bar with monogrammed lazing zones, all overlooking Mount Etna and the Ionian Sea. The pop‑up returns for summer 2025, pairing caramel-coloured cocktails with designer towels and furniture as part of LV’s continued culinary‑resort dialogue

This season’s luxury beach clubs aren’t mere marketing stunts - they’re curated experiences. Each is anchored in place and palette, offering travellers a tangible yet exclusive way into the DNA of iconic maisons. It’s couture retreating to the coast - where every sun lounger, umbrella and ceramic vase is part of the style agenda.