Dior OR Ramadan Capsule pop-ups open
The collection is the brand’s tribute to its audacious yet elegant fundamentals
As the Holy Month of Ramadan approaches, several brands are beginning to unveil exclusive collections, promotions and pop-ups that are dedicated to the occasion. Dior was early to the game and launched its DIOR OR Ramadan Capsule pop-up stores across the Middle East in Dubai, Kuwait and Riyadh.
The brand explained the thinking behind the concept of pop-ups and the use of striking colour schemes. According to the House, gold has always been a symbol of its timeless audacity and creativity and continues to be a dominant theme across its collections. Dior says that it is as a tribute to these fundamentals of the brand that their Creative Director Maria Grazia Chiuri reinterprets this philosophy season after season. In essence, the Dior Or capsule collection is composed of iconic models enhanced with dazzling touches.
The special pop-ups are running from March 17 at Kuwait’s Avenues Mall and Riyadh’s Centria Mall, and from March 23 at the Dubai Mall, making it the perfect opportunity for fans of the brand to explore everything from apparel to handbags to pumps. The boutiques feature exclusive pieces such as Lady Dior and Lady D-Joy bags in sequins, J'Adior pumps adorned with cannage and a lurex trouser suit.
