The logo of Twitter is projected to the head of Timotheus Hoettges, Chief Executive Officer of Germany's telecommunications giant Deutsche Telekom AG during the opening ceremony for the new Cyber Defense and Security Operation Center (SOC) of Telekom Security in Bonn October 26, 2017. Image Credit: Reuters

Washington: Twitter shares staged a powerful rally Thursday after the long-struggling social network said it hopes to post its first profit soon, following years of losses.

The sharp rebound sent Twitter shares higher by 18.5 per cent to $20.31 — the highest close in three months — on the back of investor optimism at its third quarter results, even though the firm posted ongoing losses and a dip in revenue.

Twitter, which has lagged behind rivals in both user and revenue growth, posted a loss of $21 million (Dh77 million) in the third quarter, a marked improvement from the $103 million deficit it racked up a year ago.

Likewise, while revenues fell four per cent over a year to $590 million, the results were not as bad as analysts had feared for the one-to-many messaging platform.

“Our work to increase relevance and make Twitter easier is making an impact,” claimed chief executive Jack Dorsey as the results were announced.

While Twitter has built a solid core base of celebrities, politicians and journalists, it has failed to achieve the broader appeal of Facebook and other social platforms, hurting its ability to bring in ad revenues.

But the network has stepped up efforts to boost its user base and engagement, notably with some 30 video partnerships, as part of its turnaround efforts.

In a statement, Twitter said it would “likely” show its first net profit in the fourth quarter if growth reaches the high end of its target.

‘Enabling more voices’

Twitter’s monthly active user base rose slightly to 330 million, roughly in line with forecasts.

The number of US monthly active users grew four per cent to 69 million, and international users increased by the same ratio to 261 million.

Twitter said daily active users rose 14 per cent from last year, but declined to offer specific figures.

Dorsey said Twitter was using artificial intelligence and machine learning to make the most relevant content stand out, following the example of Facebook.

“Our biggest efforts are really applying machine learning and deep learning to every single tweet,” he said, in order to “make sure that we’re delivering what is something that matters to people.”

Dorsey said Twitter is still studying the impact of a test to double its 140-character limit for tweets and would make a decision in the coming weeks on the next step.

“I want to make sure that we are maintaining our sense of brevity, make sure that we are maintaining our sense of real time and showing what’s happening in the world,” he said.

“We want to make sure that we’re also enabling more voices to speak and not be frustrated by the constraints.”

Turning point?

The strong rally came despite Twitter’s acknowledgment that it had overstated its user base by as many as two million in prior quarters by counting users of a third-party application.

Rich Greenfield of BTIG Research said the results could be a turning point for Twitter, and credited the company’s decision to use an “algorithmic” feed that delivers the most relevant content.

“Twitter is in the middle of a recovery that has never been seen before in digital online media,” Greenfield told Beet TV.

He said this is leading to significant user growth, and added that “as eyeballs follow... advertisers ultimately will follow.”

But Twitter sceptic Ross Gerber at the investment firm Gerber Kawasaki was unimpressed, saying the improved finances came mainly from cutting costs like stock compensation to employees.

“Another terrible report from #twitter. User growth almost nil,” Gerber tweeted.

“Many social platforms adding millions a day. #twitter is done growing. Video not made much difference. Ad platform little progress.”

Twitter, which has acknowledged some lift from President Donald Trump’s use of the platform, has also been struggling with ways to filter out abuse and promotion of violence, and has been caught up in the controversy over manipulation during last year’s election campaign by automated accounts or “bots” directed from Russia.

The first social network to announce a policy of “transparency” for ads designed to influence elections, Twitter announced separately Thursday it was banning ads from Russia-based media groups RT and Sputnik following findings they spread misinformation during the campaign.

Dorsey noted that Twitter has stepped up its efforts to weed out inappropriate content.

“We’re more focused than ever on making Twitter a safe place for everyone,” he said.