MASTODON, THE ANTI-TWITTER: Unknown to the general public, Mastodon saw its popularity explode when Musk took over Twitter, though it is well off the pace of Twitter's roughly 200 million monthly users. Created in 2016 by the German developer Eugen Rochko, the site is also a decentralized social network without advertising where preserving privacy is sacrosanct. In practice, Mastodon like Twitter is based on postings of small messages, but each new user must sign up to an independently-run server and there are thousands of them. In theory, users can interact freely across the Mastodon servers, but this can be complicated and unreliable.
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