Dubai: Tecom Group has reiterated its commitment to play a leading role in the implementation of the UAE’s innovation strategy and reaffirmed its intention to continue to pioneer industry growth through its media communities. Dubai Media City (DMC) and Dubai Studio City (DSC) unveiled new logos, which reflect more modern and vibrant communities, and International Media Production Zone announced its new identity — Dubai Production City (DPC). The communities’ new brands symbolise a sharper focus on promoting innovation as the driving force behind the growth of the media industry.