If a latest salary survey is any indicator, creative minds in the US ask and get what they want.

According to recruitment agency 24 Seven’s annual survey, 72 per cent of executives in the creative space at advertising agencies had salary increases this year compared with 69 per cent in 2012. However, an increment does not necessarily mean contentment, with 70 per cent of professionals saying they are open to new opportunities and 47 per cent preferring a new job.

Mostly creative professionals do not feel valued in their job, even after a salary raise. According to Adage, they are not getting the same share of the bonus pools and other monetary benefits that enhance the work-life balance.

It is no surprise then that the most in-demand creative positions are in digital or mobile; user experience designers, interactive art directors and mobile user interface designers are much valued.

Together with the creative minds, IT professionals also had substantial increments. For example, IT security managers with more than 10 years experience have had the average base compensation jump from $90,000 to $145,000. The average base pay for a systems analyst rose from $65,000 to $83,000, according to a report by the technology recruiting firm Mondo.

Developers have a bright future. Mondo expects salaries for HTML5 content developers to rise in 2014 from $97,000 to $135,000 because of the production demand needs from marketing departments.