The relationship between humans and mobile phones has become so deep and addictive that often even a good discount might not compel the user to give up the beloved device. This is what a survey conducted by Kelton, a global insights firm, found out.
They asked 1,048 Americans if they would accept a 25 per cent discount on a hotel booking in exchange for giving up on social media during their stay. In response, 57 per cent delivered an emphatic ‘No’.
More than two in five Americans who use social media agree that seeing vacation pictures or posts on social media help them decide about destinations. And nearly a third take pleasure out of the number of ‘likes’ or comments on their vacation posts or pictures.
If social media is not enough to give up a good discount, what should be a good reason? If they had to sacrifice something on behalf of a discount, 54 per cent said they would give up beverages and only 26 per cent would stop using your tablet or smartphone.
The intensity of this relationship between users and mobile phones can be measured by another research, this time by IDC for Facebook. They asked how it feels to have “constant communications in hand” and the overwhelming sentiment was that it offered ‘connectedness’, which was rated at 6.9 on the ‘relative sentiment’ scale. ‘Excitement’ was second, at 4.1, and after that the most common feelings were ‘curiosity’ and ‘productivity’. The last sentiment related to being ‘lonely’.
Facebook mobile addiction is correlated with how much people are attached to their smartphones – 62 percent of all respondents immediately grab their phone after waking up. Email is the most popular smartphone activity among users, followed by browsing the web and Facebook respectively.
An unintentional tweet
Soccer player Hope Solo may be a pro when it comes to stopping goals. But all through last week she couldn’t block the barrage of text messages and phone calls after she accidentally tweeted her cell number to more than 669,000 followers.
The two-time Olympics gold medallist and former goalie for the US women’s national soccer team accidentally sent the tweet, which looks like it was originally intended as a direct message.
Even though Solo quickly deleted the message, her number circulated around Twitter. She also become a trending topic with more than 950 hilarious mentions from people asking her out. (Source: The Daily DOT)