Dubai: Majid Al Futtaim (MAF), a Dubai-based retail and hospitality conglomerate, said on Monday it will launch its multi-platform brand campaign during May.
The regional campaign will run for a year across television, outdoor, print and digital media. It comes after the launch of MAF’s new brand direction and corporate identity in December last year. Also, consumers can “share moments” through #greatmoments on Twitter, the company stated.
“This campaign forges a deeper emotional connection with our customers by highlighting the moments that our brands play in their lives. We wanted to capture that moment of excitement and anticipation that one feels when they enter into a movie theatre or shopping mall,” said Tanita Sandhu, MAF’s Brand and Communications Director, in a statement.
Through the campaign, MAF’s brand will be introduced to new populations as the company expands in the Middle East and North Africa and beyond, according to Iyad Malas, CEO of MAF Holding.
