Ketchum Raad appoints new managing director

Dubai: Ketchum Raad Middle East, a public relations and marketing firm, said on Sunday it has appointed Ashraf Shakah as its managing director.

Shakah was previously a business director at BPG Cohn & Wolfe, according to an emailed statement. Shakah also previously held leadership positions at ASDA’A Burson-Marsteller in the UAE and Jordan.

Shakah, who has “more than 18 years of local market experience,” will be based in Dubai.