Dubai: InsideOut hosted the fourth annual InsideOut Readers’ Choice Awards at La Ville Hotel & Suites, recognising the most preferred interiors brands in the UAE.
InsideOut, the UAE’s leading home interiors and design magazine, is a respected title and essential guide for the region’s stylish, affluent and design-conscious homemakers.
As the InsideOut Readers’ Choice Awards is the only awards in the UAE’s interiors industry that is voted for entirely by consumers, it is a most coveted title. This year, more than 25,000 individual votes were cast for 271 brands and retailers across 13 categories. The winning retailers were presented with a bespoke trophy — a hand-carved coal sculpture designed by India-based company RIZO by Studio Cast Glass — at a special evening honouring the top seeds in each category.
“We love creating a platform for the growing number of brands and design devotees shaping the interiors industry to engage with customers who are equally passionate when it comes to their homes,” says InsideOut editor Mairead Walsh. “Consumers have a stunning range of brands and retailers to choose from here in the UAE, so being championed as their favourite brand in a category is not only a vote of consumer appreciation, but an industry benchmark in a competitive interiors market.
“These awards are important because they reflect the audiences’ evolving — and in some cases — enduring tastes, as well as the developing UAE interiors business,” added Walsh.
“InsideOut magazine is a trusted brand with excellent audience reach. These awards reflect the strong relationship the magazine fosters between the brands and the consumers, and demonstrates why InsideOut continues to be a market leader,” added Abdul Hamid, executive director of Publications, Al Nisr Publishing.
Awards categories and winners
Best for Lighting: Huda Lighting
Best for Paint: Jotun
Best for Flooring: Kährs by Nordic Homeworx
Best for Art: An Yahh!! Art
Best for Home Accessories: Jashanmal Home
Best for Bathrooms & Fittings: Bagno Design
Best for Soft Furnishings: Sedar
Best for Home Appliances: Teka
Best for Kitchens: IKEA
Best Outdoor Store: Danube Home
Best Home Store: 2XL Furniture & Home Decor
Best Luxury Home Store: Interiors
Best Newcomer: IV