Dubai: The Dubai Gold and Jewellery Group has launched a campaign to honour mothers.

“Through our adoption of this campaign, we will cooperate with several government departments and the gold and jewellery industry of Dubai to spread a thank-you note to all mothers,” said Tawhid Abdullah, chairman of the group. This is a first for the group in that it is going beyond its usual promotional activities. It runs from March 14 to 21 and rolled out across all media platforms.