BlackBerry’s PRIV coming to the Middle East in January
PRIV is expected to be available in the UAE early January and in KSA in the first half of January from leading retail stores and will be available at a suggested retail price of Dh2899 and SAR2899.
Today, BlackBerry Limited announced that PRIV by BlackBerry, the first-ever BlackBerry smartphone powered by Android.
PRIV is expected to be available in the UAE early January and in KSA in the first half of January from leading retail stores and will be available at a suggested retail price of Dh2899 and SAR2899.
We had the PRIV in the office for a few weeks – and here’s what we think of it.
The PRIV combines the best of BlackBerry’s productivity, security and privacy features with the wide world of Google Playstore apps. The ultra-thin device features a dual-curved screen, touch and physical keyboards, state-of-the-art 18MP camera, and long-lasting battery.
“PRIV is the first BlackBerry smartphone running Android and it creates a new market opportunity for us in the Middle East with users who are entrenched in the Android ecosystem and who are seeking greater productivity and more powerful privacy features,” said Mike Al Mefleh, Product Management Director Middle East, BlackBerry. “In addition, PRIV is the first Android smartphone to combine the privilege of privacy with all of the most critical features users need to power through their day: a BlackBerry keyboard, large display, excellent battery life, BlackBerry productivity and security features, powerful specs and access to the world’s largest app ecosystem.”
Security highlights include:
- Advanced Privacy Controls: The exclusive DTEK by BlackBerry app for Android monitors and reports on application access to the microphone, camera, location and personal information, enabling users to be confident that their personal data is being kept private. Users can know at a glance when their privacy could be at risk so they can take action to improve it.
- Secure Hardware: BlackBerry’s hardware root of trust, a unique manufacturing process, injects cryptographic keys into the device hardware, providing a secure foundation for the entire platform.
- Verified Boot and Secure Bootchain: Keys have been embedded to verify every layer of the device from hardware to OS to applications in order to make sure they haven’t been tampered with. Additionally, thousands of modifications were made to harden the Linux kernel with numerous patches and configuration changes to improve security.
- Fully supported on BlackBerry's EMM Solution: PRIV can be integrated with our leading EMM solution, BES 12, which offers cross-platform management of PRIV and other devices; providing a full end to end security solution and secure collaboration applications for business users like Secusuite for secure voice and WatchDox for secure file sharing.
While PRIV will provide a choice in operating system to new and existing customers, the company remains committed to the BlackBerry 10 operating system, and will continue to release platform updates focused on security and privacy enhancements.
