San Jose: EBay Incorporated Chief Executive Officer John Donahoe said a turnaround at the company's e-commerce service still has a "ways to go".

EBay has made improvements during the past 18 months, Donahoe said at a technology conference in Rancho Palos Verdes, California.

Efforts to revive growth are at a four on a 10-point scale, up from a two, he said.

"We should be quite proud of the improvement," Donahoe said. But EBay "still has a ways to go".

Donahoe has expanded inventory and enhanced fraud protection to revive growth at EBay's auction and fixed-price sites after the recession crimped demand for consumer goods.

The San Jose, California-based company disappointed investors in April, when its second-quarter profit forecast missed analysts' estimates.

The shares have dropped 11 per cent this year.

In March, EBay lowered and eliminated some listing fees in its Marketplaces business to encourage more merchants to use the service.

It also began including store listings in its main search results and rebranded its classifieds site as EBay Classifieds from Kijiji.