Dubai: The annual 59club MEA Service Excellence Awards was conducted in aglittering ceremony at The Els Club, Dubai recently.
A day which started with a nine-hole Team Scamble among the golf course teams, ended in a glittering awards ceremony as the market leading performance management specialist continued to honour their best performers across the region for having achieved the highest standards of sales and customer service excellence across 2021.
The winners in the 59club MEA Service Excellence Awards are determined by scores collected from their shopping audits, which evaluate the experience afforded to visiting golfers and prospective members, in accordance with objective benchmarking criteria over a period of 12 months. 59club MEA presented 23 awards, recognising ‘service excellence’ across all areas of the businesses – Sales, Service, Operations, Retail, Golf course, Food & Beverage and Membership.
For one property, there was special celebration as Yas Links, Abu Dhabi gained four awards after scooping Golf Agronomy Team of the Year, Golf Operations Team of the Year, Gold Flag Designation and the leading award of the night, the Ultimate Service Excellence Award.
Speaking of their winning performance, Matt Waters, Group Director of Golf, said: ''We are extremely proud of the teams amazing efforts in achieving four superb awards at this year’s 59club Middle East & Africa Awards. We strive to deliver the best possible customer experience at both golf clubs and with the support of Troon and 59club, we have been able to continually improve to deliver some great results. I believe that the awards we have received this year are a true testament to the hard work and commitment from all team members over the past couple of years.’’
Other teams honoured on the night were Saadiyat Beach Golf Club who were awarded Golf Retail Team of the Year, The Els Club, Dubai who claimed Golf Membership Team of the Year and Montgomerie Golf Club, Dubai having scooped Food and Beverage Team of the Year.
While Trump International Golf Club, Dubai repeated their success from last year to receive the My59 Service Excellence Award for their continued commitment to engage, analyze and enrich their member and guest experience, utilizing a collateral of survey tools across 59club’s software platform.
The final awards of the evening and always a highlight of proceedings saw 59club MEA present their Industry Benchmark of excellence - it’s gold, silver and bronze flag designations. These highly prized accolades recognise properties that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout the year.
This year, 59club MEA presented 9 ‘Gold Flags’ to the following: Abu Dhabi Golf Club, Dubai Creek Golf and Yacht Club, Emirates Golf Club; Jumeirah Golf Estates, Royal Golf Club, Bahrain, Saadiyat Beach Golf Club, The Els Club, Dubai, Trump International Golf Club, Dubai and Yas Links Abu Dhabi.
List of 59club MEA Service Excellence awards
Golf Membership Sales Team of the Year: The Els Club, Dubai
Golf Retail Team of the Year: Saadiyat Beach Golf Club, Dubai
Food and Beverage Team of the Year: Montgomerie Golf Club, Dubai
Golf Agronomy Team of the Year: Yas Links, Abu Dhabi
Golf Operations Team of the Year: Yas Links, Abu Dhabi
My 59 Service Excellence: Trump International Golf Club, Dubai
Ultimate Service Excellence Award: Yas Links, Abu Dhabi
Bronze Flag Designations: Meydan Golf
Silver Flag Designations: Abu Dhabi City Golf Club; Al Hamra Golf Club; Al Zorah Golf Club; Arabian Ranches Golf Club; Dubai Hills Golf Club and Montgomerie Golf Club, Dubai.
