Nominees for 59 Club Golf Excellence awards on March 23 shortlisted

GIU - Els Golf Club — Els Club Dubai, the venue for 59 Club Annual Service Excellence Awards Ceremony, later this month. Image Credit: Supplied photo

Dubai: The nominees for third 59 Club Annual Service Excellence Awards Ceremony, to be showcased at this year’s 59 Club awards ceremony on March 23 (Wednesday) at The Els Club, Dubai have been announced. A nine-hole Texas Scramble competition will proceed the evening’s gala dinner and awards presentation.

The nominees for the ‘Excellence’ titles are determined by scores collected from an independent panel of mystery shoppers, utilizing 59club’s unique, non-subjective benchmarking criteria. Measurements to qualify for these highly recognized industry accolades includes a series of year-long audits that focus on the property’s service levels, sales performance, staff attitude, internal processes and facility standards.

Leading the way with nominations this year is Saadiyat Beach Golf Club in Abu Dhabi, with a total of four nominations across seven categories. There are also nominations for a number of clubs in their first full year of working with 59club, including Al Zorah Golf Club, Dubai Hills Golf Club & Montgomerie Golf Club, Dubai.

59club’s coveted industry benchmark of excellence – its gold, silver and bronze flag designations will also be awarded on the night to those venues that have delivered the most consistent golf experiences, as 59club MEA continues to recognize properties that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of service throughout 2021.

Mark Bull, Director of 59club Middle East and Africa commented: “At a time when the golf industry is experiencing continued growth, the 59club MEA Service Excellence Awards, recognizes the industry’s most successful venues for delivering the highest levels of customer service and facility standards across the region in 2021.

“The year-long 59club audits continue to provide essential and invaluable data for our clients to develop and evolve their customer service standards and anticipate the needs of their guests.”