eGolf Megastore Al Quoz’s store will undergo an extensive makeover in the months to come, which will see the total size of the largest store in the region double to over 12,000 square feet. The news of the upgrade to its legacy Al Quoz location follows the company’s expansion into the Dubai Mall last year, along with its newest location at the Dubai Hills Mall, which is set to open its doors next month.
Dean Cheesley, eGolf Megastore Chief Executive Officer, said, “We’re excited to announce the expansion of our first and largest store. Over the past 12 months, we began to modernise our legacy locations and introduce several new apparel and equipment brands to uplift our customers’ shopping experience across all our stores.”
1,500 square feet
The store expansion will be completed in two phases, the first phase of an additional 1,500 square feet by year end, with work on the larger second phase to be completed in Q1 2023. Both phases involve little to no disruption to the operations of the store.
“As part of our expansion plan, our original offices, which previously formed part of the Al Quoz store, had to be relocated at the end of 2021. Since then, we have been working closely with our design team on the amalgamation of the neighbouring unit, resulting in a doubling of the retail space of the store,” said Dyootiman Pal, General Manager of eGolf Megastore.
The store is set to showcase newly dedicated apparel and footwear zones. The apparel zone features a modern take on the existing shop in shop sections and builds upon the existing line up of brands in the store.
Latest offerings
The footwear zone increases the number of options by more than 40% and includes exclusive styles from Nike’s Air Jordan collection, along with the latest offerings from Ecco, FootJoy, Puma, Adidas, Under Armour, Cuater, Mizuno and Cole Haan.
“Our goal has always been to supersede our customer’s expectations through continued innovation. Designed as a modern golf retail experience, the new space is maximised through dedicated product displays and customer interaction zones, including wider aisles, larger fitting rooms and a premium family lounge,” said Cheesley.
On the top floor, luxury brands HONMA, XXIO and PXG will each have their own dedicated hardware areas, with the US Kids Golf section relocating to a larger dedicated area for juniors on the ground floor. “eGolf Al Quoz is where we started and is recognised by many as the home of eGolf. This expansion is a testament to our Founding CEO’s vision and ongoing commitment to enhance our customer experience and develop the golf retail landscape in the region,” said Pal.
