The Hatta Master Development Plan, which maps out the development of the area over the next two decades, aims to promote wellbeing, generate investment opportunities for its people, support domestic tourism, attract investments, and boost public-private partnerships. The key objectives of the plan include conserving the heritage and natural environment of the area, encouraging mountain tourism and sport, and transforming Hatta into a year-round tourist destination in line with the World's Coolest Winter campaign.
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