3. FREEZING EPIPHANY DAY - BULGARIA: Jumping into ice-cold waters is the last thing anyone wants to do this festive season, but not so for Bulgarian men, and some women. On January 7, also known as the Epiphany Day, the priest throws a holy cross into the water and the men jump in to retrieve it. The first one to get the cross is believed to have good health for the upcoming year. Say Merry Christmas: Vesela Koleda
Reuters