Tupac’s performance kick-started the hologram craze. But with the evolution of audio-visual capabilities, Hina has been able to take things a step further. “In Tupac’s case, they just made him appear as if he's walking on the stage. So for the audience, it's an exact replica of what Tupac would do,” says Hina. “In our case, we created very special one-minute sequences for each song for the way Umm Kulthum is going to appear [on stage]. Each one of those transitions is infused with the colours of her dress.” In one sequence she wears a red dress and appears from an elegant, gentle cloud of smoke that fills the stage. Another transition is purely made from strings of silver and gold. “It's not just like, 'Here you go, here's what Umm Kulthum looked like,’” explains Hina. “No, it has to be like a movie – there's a buildup, there's a story and there's an end.”
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