After turning 60, Bennett could have accepted lucrative offers for extended runs performing old hit for older fans. Instead, his son and manager, Danny, found creative ways to market the singer to the MTV Generation without compromising his musical integrity. “I wanted to be able to bring my music to as many people as possible, regardless of their age,” the singer wrote in his 1998 autobiography “The Good Life.” “I wanted to be one of the keepers of the flame when it came to great music. I knew that if I brought the best songs and the best orchestrations to people, they’d respond to it, because great music transcends generations.”
AP