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    South Korean firm's smart dog collar tells owners what's in a bark

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    Wednesday, January 27, 2021
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    South Korean firm's smart dog collar tells owners what's in a bark

    Collar can tell pet owners through an app if their dogs are happy, anxious, angry or sad


    Published:  January 12, 2021 14:42 Reuters  and  Compiled by Nathaniel Lacsina, Senior Web Editor

    1 of 8
    Smart dog collar gallery
    A South Korean startup has developed an AI-powered dog collar that can detect five emotions in canines by monitoring their barks using voice recognition technology. Image Credit: Reuters
    2 of 8
    Smart dog collar gallery
    The Petpuls collar can tell pet owners through a smartphone application if their dogs are happy, relaxed, anxious, angry or sad. It also tracks dogs' physical activity and rest. "This device gives a dog a voice so that humans can understand," said Andrew Gil, director of global marketing at Petpuls Lab. Image Credit: Reuters
    3 of 8
    Smart dog collar gallery
    The company began gathering different types of barks to analyse dogs' emotions in 2017. Three years later, they developed a proprietary algorithm based on a database of more than 10,000 samples from 50 breeds of dogs. Image Credit: Reuters
    4 of 8
    Smart dog collar gallery
    "I thought she was just happy when she played and felt sad and anxious when I wasn't home...actually she felt angry when she lost a game she played with me, like how humans feel," said Moon Sae-mi, who has a six-year-old Border Collie. Image Credit: Reuters
    5 of 8
    Smart dog collar gallery
    The collar has a 90 percent average accuracy rate of emotional recognition, according to Seoul National University, which tested the device the company says is the first of its kind to be powered by AI voice recognition technology. Image Credit: Reuters
    6 of 8
    Smart dog collar gallery
    Petpuls Lab started marketing the collar online in October last year at $99. Image Credit: Reuters
    7 of 8
    Smart dog collar gallery
    The global pet care market was worth $138 billion in 2020, up 34 percent, Euromonitor data showed, as more people spent time at home with their pets or adopted pets during the COVID-19 pandemic. The global dog population also grew 18% the same year to 489 million. Image Credit: Reuters
    8 of 8
    Smart dog collar gallery
    "More people began to adopt dogs, but unfortunately some of them abandoned their dogs due to miscommunication," Gil said. "Petpuls can have an important role in the pandemic...it helps owners understand how dogs feel and increases their bonding." Image Credit: Reuters

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