Las Vegas: BMW unveiled the prototype of a car that can change colour and showcases digital features like projecting driving data across the inside of the windshield.
Image Credit: Reuters
2 of 9
This car, called i Vision Dee, was presented at the Consumer Electronics Show in Las Vegas at an event attended by "Terminator" actor and former California governor Arnold Schwarzenegger.
Image Credit: AFP
3 of 9
BMW unveiled last year at this same show a car that could change hue but only from white to black and gray in between.
Image Credit: Reuters
4 of 9
But the body of the new car can change in a rainbow of colors, in one solid hue or in stripes or checks.
Image Credit: Bloomberg
5 of 9
BMW i Vision Dee is just an idea for now but it is supposed to shape the design of future cars from the luxury manufacturer
Image Credit: Reuters
6 of 9
For example, having driving data such as speed or direction flash on the windshield is scheduled to be an option as of 2025.
Image Credit: AFP
7 of 9
BMW has also raised the possibility of projecting augmented reality images on the windshield and turn it into a full-fledged screen with technology that mixes "real and virtual worlds."
Image Credit: AFP
8 of 9
The idea is to use software to create "the ultimate companion" offering a personalized driving experience, said BMW chief Oliver Zipse. The name Dee is an acronym for digital emotional experience.
Image Credit: Reuters
9 of 9
Schwarzenegger joked about a prototype brimming with all this new technology. "I was a little concerned because in most of my movies the machine was the enemy. Now they are the allies," he said.
Image Credit: Bloomberg
This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized service to you.
Both on your website and other media. To find out more about the cookies and data we use, please check out our Privacy Policy.