It’s tough to believe that the 26th edition of Dubai Shopping Festival is almost over. To close the annual event off with the bang, retailers all over the city are offering shoppers a final chance to shop some great discounts during the last few days of the shopping event, leading up to the DSF Final Sale taking place on the weekend.
Taking place at malls and retail outlets across the city the DSF Final Sale will see hundreds of brands drop prices on a huge range of items.
What is the DSF Final Sale?
The yearly retail celebration’s last weekend will host the biggest shopping event yet as part of the DSF Final Sale with savings of 25 per cent to 90 per cent on the latest fashion looks, homeware products, children’s toys and much more.
This edition of DSF promises great promotions from every kind of brand – womenswear, menswear, lifestyle and home, cosmetics and beauty, accessories and more. The DSF Final Sale Weekend is the last opportunity to pick up those must have items, sought after trinkets and major investment pieces for a lower price.
When is the final sale?
From January 28 to 30, 2021, the mega sale will see the participation of 300 brands cutting prices on a huge range of items at 1,000 stores across the city’s diverse mix of malls and shopping centres.
Which malls are participating is the DSF Final Sale?
-Emaar Malls (The Dubai Mall, Dubai Marina Mall)
-Majid Al Futtaim Properties (Mall of the Emirates, City Centre)
-Al Futtaim Group (Dubai Festival City)
-Nakheel Malls (Ibn Battuta Mall, Dragon Mart 1, Dragon Mart 2)
-Al Zarooni Group (Mercato)
All mall parkings are free to access during the final sale weekend.
Can I shop DSF online?
There is no official online portal for DSF, but many of the stores that have online shopping will also be displaying their sales on their websites. So you could shop DSF online, however, you probably won't have as much access to products as you would inside of a mall.
Deal of the day:
The deal of the day for Wednesday 27 January by the Dubai Shopping Festival Organisers is:
Dune London stores in BurJuman Mall and Al Ghurair Centre will offer the brand’s full range of shoe styles, bags and more for Dh149 or below as part of a super, one-day-only sale. Shoppers can pick up the latest trends in men’s and women’s footwear as well as must-have accessories, all available at a great price.
What are the shoppers saying?
“I felt like I could truly appreciate this year’s DSF more than ever before,” said Nadia Mubarak, a Sharjah resident to Gulf News. “After the year we had, I feel I am seeing the events, concerts and fireworks shows in a new light and with more appreciative eyes. I wouldn't say it is completely different from last year. The deals and the raffles and the shows are there every year, but I felt like I definitely appreciated the festiva all the more this year.”
Homewear is a major draw for shoppers during DSF. It’s a fantastic chance for them to improve their space for less. Amira Geadah based in Dubai. "I am here mainly to buy furniture. I work as an interior designer, so many of my clients, who are furnishing their homes, are ready to go shopping this weekend. So my go-to’s will be Crate and Barrel, Home Centre, Chattels and More as well as Maison Du Monde.”
Haia Majfich, a Dubai resident said her focus is basics. “You can never have too many basics in your closet. White T-shirts, button down shirts, classic jeans and even undergarments. The essentials are what build your closet.” Haia plans to shop at Mirdif City Centre for the DSF Final Sale. “It’s close to my house, so I can head there early.”
Nada Mansour, a Jordanian shopper visiting Dubai on Holiday is more interested in buying party dresses: "It’s currently the wedding season in Jordan and although not many are celebrating with big events, we are still attending a few smaller parties here and there. So I am personally looking for tops to buy for party occasions. Something that I can wear for an engagement party or a wedding”
Christian D’Souza based in Dubai is just about to had a baby and is focusing on "I am on the hunt for a crib for my baby. I am honestly happy to see all of the sales going on at the baby stores. Babyshop is my go to at the moment, since the sales there are honestly the best." Chrsitian will be shopping at Mall of the Emirates. “They have a huge selection of affordable baby things.”
Mohammed Awadallah just picked up Golf as a hobby and is on the hunt for the perfect left handed golf set. “Golf clubs are so expensive, so I wanted to wait until the final sale weekend to look for the perfect set,” he said to Gulf News. “I will be looking into all of the sports shops.”
Things to know before you go to the DSF Final Sale
Evaluate your closet and home
You don’t want to buy something just because it’s on sale. Take your time and really look at your closet, look around your home to see what is missing and what you really need. Then make a list of exactly what your shopping requirements are and try not to get distracted. If you are serious about shopping, then browse online to see what kind of products you want.
Make smart investments: Consider the gaps in your life (wardrobe, electronics and homeware) that need filling.
Get there in the morning
Arrive early. If you want to avoid being stuck in the mall parking, standing in line at the changing rooms or the cashier, then arrive by 9am, have breakfast at the mall and start tackling the shops. Those who get there early will be able to shop in peace and find a parking spot easily.
Dress the part
It is one of the most crowded shopping weekends of the year, so wear comfortable clothes and shoes to be able to move as much as you can without feeling discomfort.
Plan your route
There are over 500 brands taking part in this edition of 3DSS including many malls in Dubai. It is important to work your way through the different malls. Start with the furthest from your house and move closer and closer.
While you are shopping
Always try things on
As tempting as it is to just leave the store with your purchase without lining up at the fitting room, resist the urge. Knowing how things look on will save a lot of headache, if the item does not fit well. If you can't line up for ages, instead just make sure you wear something light that you can throw clothes on easily. I personally tried things on in the middle of the store, by wearing them on top of the clothes I was wearing.
Pick up whatever you like and edit later
When I shop, I grab everything that I like, even if I just half like it and I try it on. In the changing room is where I edit down my choices to see what is really worth it. You don't want to have buyers remorse.
Be honest with yourself
No matter how much an item is discounted, only buy what you need, not because something is on sale. Nothing is a bargain if it is simply going to hang in the back of your closet, unworn. Many people only wear 25 per cent of their closet, so make sure for your sake and for the sake of the environment that you buy something that you will really wear.
Check the return policy
Clearance purchases are often a great deal, but make sure you read about the return and refund. Finding an affordable top for Dh25 is great, but not if you can’t return it if it doesn’t fit. Always ask about the sale item return policy.
Remember: You don’t have to spend a lot of money to look great and to get what you need. Be smart about your purchases.
Make the most of the mall services
Dubai’s malls offer a host of services such as free Wi-Fi and valet services, mobile charging stations and EZ Taxis, at a cost, to make the experience easy. There’s also the complimentary 'Shop and Drop' service at The Dubai Mall and 'Shop Hands Free' at Mall of the Emirates and City Centre Mirdif.
How else can you celebrate the final DSF weekend?
DSF isn't just about shopping. There are events, markets shows and amazing foodie deals. Here are six things you shouldn't miss this final week of DSF.
How to shop safely during the COVID-19 pandemic
- Everyone has to wear a mask or face a Dh1,000 fine.
- Malls and shopping centres should have 24-hour sterilisation operations.
- Shoppers are encouraged to use smart and electronic payment methods and avoid the use of cash.
-Shoppers should also practise social distancing of two to three metres.
Last chance to:
The Dubai Shopping Festival isnt just about shopping. There is so much else you can experience this weekend in Dubai.
Visit the The Dubai Shopping Festival Market
The Dubai Shopping Festival Market at Al Khawaneej’s Enchanted Garden theme, inspired by the children’s book Alice in Wonderland, continues into the last weekend of DSF. Families can enjoy bites from local eateries who have set up stalls at The Hub, at the nearby Quranic Park, with foodies able to sample sushi rolls, chocolate treats and a range of other dishes from 4pm onwards until January 30. Market opening times are Thursday to Saturday, from 4pm to 2am.
See the DSF fireworks
On Saturday, January 30, which is the final day of the 26th edition of DSF, there will be an extra special closing weekend firework display at four different destinations in Dubai including The Pointe at 8pm, Al Seef at 8.30pm, Dubai Festival City Mall at 9pm and La Mer at 9.30pm.
See the drone show
Last chance to catch the Drone shows at The Beach opposite JBR, Bluewaters and the Sheraton Jumeirah Beach Resort which take place twice a day at 7pm and at 9.30pm. A swarm of 300 drones lift off each night until Saturday January 30, for performances filled with light and sound. Taking place above The Beach opposite JBR, Bluewaters and the Sheraton Jumeirah Beach Resort, the nightly DSF Drone Light Show is the longest consecutively held show of its kind in the Middle East, Europe and Africa.
Win at the DSF Raffle draws
Up until January 30, shoppers still have a chance to participate in the DSF raffles. One of the best parts about the DSF is all of the prizes you can win. This year, the 26th edition of the retail celebration, features amazing raffles with incredible prizes worth millions of dirhams. Whether you want to win a car, gold or even up to Dh100,000 in cash, make sure you grab a raffle ticket when you purchase enough from certain places
To take part in the YaSalamYaDubai Challenge
Tourists and residents can take part in the YaSalamYaDubai dance challenge with voucher rewards to be won, for the best videos uploaded. The social media dance contest was created to reflect the spirit of Dubai and to kick-start a positive and mood-enhancing movement. This is your last chance to tag #yasalamyadubaion on your TikTok using @discoverdubai, or to any other social media platform of choice using the hashtags #YaSalamYaDubai, #MyDSF and #MyDubai stands a chance to win.
Check out Shoetopia
Shoetopia brings together industry experts, influencers and footwear fans to celebrate the latest designer shoe releases, future trends and more. Shoppers can discover exclusive shoe collections belonging to some of the most famous and fashionable footwear experts and style stars, with iconic and hard to find shoes on display, while daily Shoetopia Live events will see industry leaders and fashion icons discuss future trends, sustainability and all things shoe style related.
Who organises DSF?
The Dubai Shopping Festival is organised by the Dubai Festivals and Retail Establishment (DFRE). They are responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
The main organiser of everything Dubai, is the city’s Department of Tourism and Commerce Marketing. With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector.
“Dubai Shopping Festival's 26th edition delivered a major boost to Dubai’s retail sector, which is fundamental to the city’s dynamic and ongoing growth," said Ahmed Al Khaja the CEO of Dubai Festivals and Retail Establishment to Gulf News. "The variety of retail promotions, deals, offers and life-changing raffles all played part in supporting our key retail partners, as well as present a stellar and exciting DSF during the winter season in accordance to all of the local precautionary health regulations.
We are delighted that the seven-week long festival continues to cement Dubai’s position as a diverse and hospitable destination, and we look forward to welcoming the brand new 27th edition on 16 December 2021 - 29 January 2022.”
It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.