Tariq Riaz is the best-kept secret in luxury jewellery

In an industry dominated by celebrities and towering billboards, Tariq Riaz charts a strikingly different path. Founded by Tariq Riaz, a former computer engineer, the brand deliberately avoids mainstream marketing, thriving instead on authentic innovation and exclusivity.

Celebrated for his patented expandable jewellery, Riaz’s creations move effortlessly with the wearer, blending comfort with elegance. Each piece uniquely combines advanced mechanics with subtle cultural motifs - echoes of stories lovingly passed down through generations.

While select collections are recognised in luxury circles, an even more exclusive dimension exists: ultra-limited drops. These pieces are never publicly announced; instead, Riaz personally invites individuals through genuine, meaningful interactions.

At global jewellery exhibitions, Tariq’s booth quietly draws unique crowds - not through glamour, but the sheer allure of groundbreaking design. Design students, connoisseurs, and even rival brands gather to glimpse jewellery ‘s innovative future.

Clients choose Tariq Riaz to represent their unique individuality. Wearing something genuinely distinctive, they find fulfillment in knowing they’re adorned with creations that few others can possess. It is jewelry designed for those who appreciate true exclusivity and seek to express their personal identity through pieces that genuinely stand apart.

Excerpts from an interview with the brand founder.

I didn’t create this to build a business or make money. Growing up with dyslexia and ADHD, I struggled to fit into school, corporate environments, and society. True peace came from expressing my authentic self.

Dyslexia and ADHD made me perceive the world differently, fostering intuition and innovation. My jewellery combines physics, engineering, and regional heritage. Each creation embodies my unique perspective and experiences.

Mainstream success wasn’t my aim. I chose exclusivity and intimacy over widespread availability. My jewellery isn’t casually found in high-end stores. Our motto captures this ethos: “If you know us, you know us. If you don’t, your time hasn’t come yet.”

People value authenticity and uniqueness. Clients often possess plenty from traditional luxury brands but seek something deeply individual. My pieces fulfill this desire — fresh, innovative, and genuinely distinctive — which profoundly resonates within elite circles.

I’ll remain true to my vision — creating limited, deeply personal pieces at my own pace. Growth won’t alter my core values. I’ll continue crafting exclusively for those who appreciate true uniqueness.

Discover more at www.tariqriaz.com or follow the brand on Instagram @tariqriazofficial. Remember: If you know us, you know us.