Montenegro is a paradise for adventure and serenity

Montenegro became the first country in the world to be declared an ecological state

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Durmitor
Durmitor

Nestled in the heart of the Mediterranean, Montenegro is a hidden gem rich in culture and nature, with breath-taking landscapes ranging from forest-covered mountains to a stunning Adriatic coastline. Montenegro was recognised as the twenty-seventh independent state in the world under the name Principality of Montenegro at the Berlin Congress in 1878. In memory of this event, every year on July 13th, Statehood Day is celebrated. After decades of being part of several unitarist states Montenegro regained its independence on May 21, 2006, which is why this date is celebrated as Independence Day.

The world’s first ecological state

Montenegro became the first country in the world to be declared an ecological state when its Parliament adopted the “Declaration on the Ecological State of Montenegro” in Žabljak on September 20, 1991. The commitment was further solidified when this principle was included in the Constitution of Montenegro in 1992.

Brimming with beautiful beaches

Nestled along the Adriatic, Montenegro’s 180-mile coastline dazzles with 117 breathtaking beaches. From the serene Bay of Kotor to the iconic Sveti Stefan and the secluded coves of Bar and Ulcinj, there’s a shore for every traveller. Relax on the sandy beaches of the Budva Riviera, swim in the crystal waters of Miločer, or chase adventure on Ulcinj’s 13km “Long Beach,” a kite surfer’s dream. Montenegro’s sun-kissed coast offers tranquil escapes and thrilling experiences, where every beach weaves its own unique story.

Enchanting, historic cities

Montenegro blends rich cultural heritage with stunning landscapes, captivating visitors with historic towns framed by dramatic scenery. The UNESCO-listed Old Town of Kotor, nestled in the breathtaking Bay of Kotor, charms with medieval fortifications, cobblestone streets, and ancient churches. Adventurers can scale the city walls to San Giovanni Fortress for panoramic bay views. Nearby, Herceg Novi, the “City of the Sun,” blooms with vibrant mimosa trees, while quaint Perast offers boat tours to the iconic Our Lady of the Rocks Island and the mesmerizing Blue Cave. A perfect fusion of culture and nature awaits.

The walls of Kotor stretch over 4.5 kilometres

Kotor, a coastal city located along the Bay of Kotor, is renowned for its well-preserved medieval architecture and impressive city walls. Built during the Venetian period in the 9th century and later reinforced in the 15th century, the walls stretch over 4.5 kilometres, encompassing the historic Old Town. They offer visitors a glimpse into the city’s rich past and provide breathtaking views of the surrounding landscapes.

The rich history of ancient cities

Nestled along the Bay of Kotor, Risan, the ancient capital of the Illyrian state, captivates with its rich history. Once the political and economic heart of the Illyrians under Queen Teuta in the 3rd century BC, this historic town brims with myths and legends. Celebrated for her beauty, wisdom, and fierce resistance against the Roman Empire, Queen Teuta’s legacy of Illyrian sovereignty endures. Today, visitors can explore Risan’s archaeological site, uncovering the storied past of this remarkable town and its legendary rulers.

Four UNESCO World Heritage Sites and six more on the tentative list

Despite its small size, Montenegro boasts four UNESCO World Heritage Sites: The Natural and Culture-Historical Region of Kotor, Durmitor National Park, Stećci (medieval tombstones), and the Venetian defensive fortifications from the 16th and 17th centuries. Additionally, six more sites are on the tentative UNESCO list. All these locations reflect Montenegro’s rich cultural and natural heritage, recognised on a global scale.

Five breathtaking national parks

Montenegro’s five stunning national parks, covering nearly 8% of the country, offer a breathtaking escape into nature. Durmitor National Park, a UNESCO World Heritage Site, dazzles with the dramatic Tara River Canyon—Europe’s deepest—perfect for thrilling rafting and kayaking. Lovćen National Park blends cultural heritage with alpine beauty, featuring Petar II Petrović-Njegoš’s mausoleum and the scenic Kotor Cable Car ride. Lake Skadar National Park, a birdwatcher’s paradise, hosts over 280 species, including the rare Dalmatian pelican. Biogradska Gora, though small, captivates with six glacial lakes and a primeval forest. Prokletije National Park lures adventurers with rugged peaks over 2,500 meters, ideal for hiking and mountaineering.

Durmitor boasts 18 glacial lakes

Located in northern Montenegro, Durmitor National Park is celebrated for its stunning landscapes and untouched natural beauty—including an impressive total of 18 glacial lakes. Often referred to as “mountain eyes,” these lakes are scattered across Durmitor’s rugged terrain and enchant hikers and nature lovers alike. Visitors are drawn to their crystal-clear, turquoise waters, which offer perfect spots for photography, peaceful reflection, and recreation. Each lake has its own unique charm, but they all contribute to Durmitor’s status as a paradise for outdoor enthusiasts.

Zip line across Europe’s deepest canyon

The Tara River Canyon, Europe’s deepest and the world’s second deepest at 1,300 meters, stretches over 60 kilometers, carved by the Tara River. Adventurers can soar across the canyon on the Đurđevića Tara Bridge via zip line, marveling at rugged, breathtaking views. For an exhilarating experience, white-water rafting through the canyon offers an unforgettable way to explore this dramatic landscape, making it a must-visit for thrill-seekers.

Visit the world’s oldest olive tree

Located in Mirovica, just outside of Bar, lies one of the oldest living things in Montenegro. The Stara Maslina (roughly translated as “Old Olive Tree”) is thought to be among the oldest olive trees in the world. It has stood strong for over 2,000 years, serving as a living witness to the creation, opulent history, and development of Montenegro.

Ride over Europe’s highest railway bridge

The Mala Rijeka Viaduct is a source of national pride when it comes to modern Montenegrin architecture. Measuring 200 metres high and 498 metres long, it forms part of a spectacular mountain railway featuring numerous tunnels and bridges. Translated as “Little River,” the viaduct opened in 1969 and remains in operation today.

Sip and stay at Europe’s largest unbroken vineyard

Covering approximately 2,500 hectares, Plantaže’s vineyard at Ćemovsko Polje is said to be the largest unbroken vineyard in Europe. Ideal for wine connoisseurs and aviation enthusiasts alike, the cellar — a former underground aircraft hangar — offers a one-of-a-kind experience.

Spiritual landmarks

Montenegro’s spiritual landscape shines through its remarkable religious sites. The 17th-century Ostrog Monastery, carved into a near-vertical cliff, stands as a breathtaking pilgrimage destination and architectural wonder, drawing visitors worldwide.

Equally significant, the 16th-century Husein Pasha Mosque in Pljevlja, a masterpiece of Ottoman architecture, houses a revered relic — a hair from the Prophet Muhammad (peace be upon him) — making it a cherished Islamic pilgrimage site. Other notable Islamic landmarks, like the Starodoganjska and Osmanagića Mosques in Podgorica and the Tabija Mosque in Ulcinj, alongside tekkes and cemeteries, highlight Montenegro’s rich multicultural heritage and religious harmony.

Njegoš’s mausoleum

Perched atop Mount Lovćen at 1,657 meters, Njegoš’s Mausoleum is a breathtaking tribute to Petar II Petrović-Njegoš, Montenegro’s beloved ruler, poet, and philosopher. Crafted by Croatian sculptor Ivan Meštrović, this architectural gem blends stunning design with panoramic views. Accessible via a 21-kilometre road from Cetinje and a climb of 461 steps through a mountain tunnel, the mausoleum’s atrium and central well showcase a masterful fusion of art and history, honoring one of Montenegro’s greatest figures.

Lipa Cave

Nestled near Cetinje, Montenegro’s historic royal capital, Lipa Cave (Lipska pećina) is a stunning geological marvel and one of the country’s largest cave systems. Spanning over 2.5 kilometers of passages, halls, and underground lakes, this natural wonder invites visitors to discover a mesmerizing world of ancient stalactites, stalagmites, and limestone formations. As one of the few caves in the region open for organized tours, Lipa Cave offers a captivating journey into Montenegro’s subterranean beauty.

Rich biodiversity

Montenegro, a haven of biodiversity, hosts over 3,000 plant species, including 22 endemic varieties, within its compact borders. From lush forests and towering mountains to pristine beaches and sparkling lakes, its diverse ecosystems captivate nature enthusiasts. This unique blend of rare and exclusive flora, found nowhere else on Earth, makes Montenegro a must-visit paradise for those seeking natural wonders.

Archaeological sites

Montenegro’s Crvena Stijena archaeological site, a treasure trove of prehistory, reveals artefacts dating back 180,000 years. Renowned for its well-preserved Paleolithic cave drawings and ancient stone tools, the site showcases evidence of human presence spanning over 100,000 years and 31 distinct cultures. Near Podgorica, the ruins of Doclea (Duklja), a 1st-century AD Roman city, captivate with remnants of temples, streets, baths, and an amphitheater, offering a vivid window into Montenegro’s rich Roman heritage.

There are 240 sunny days a year

Montenegro’s Mediterranean climate, with an average of 240 sunny days annually, creates a perfect backdrop for year-round exploration. Ideal for outdoor adventures, beach relaxation, or sightseeing among ancient ruins and mountain trails, visitors can bask in warm temperatures and clear skies, making every moment in this vibrant destination unforgettable.

The name reflects its characteristic mountainous terrain

Montenegro’s name, born during the Venetian Republic, reflects its rugged, dark, wooded mountains that define its dramatic landscape. Officially adopted in the 15th century under the Crnojević dynasty, the name “Montenegro” perfectly captures the country’s breathtaking natural beauty and untamed, mountainous terrain, making it a timeless symbol of its stunning scenery.

A popular place for remote work

Montenegro, with its breathtaking landscapes, vibrant coastal towns, and modern amenities, is a top destination for remote workers seeking a perfect work-leisure balance. Whether working from a seafront café or a serene mountain villa, digital nomads find reliable internet, a low cost of living, digital nomad visa options, and a welcoming international community. Montenegro offers an ideal escape from traditional office life, allowing remote workers to thrive while exploring the country’s enchanting beauty.

Investors from over 125 countries are active in Montenegro, giving the country a strong regional position. Montenegro hosts several internationally branded hotels and complexes, including One&Only (part of the Kerzner Group – Kerzner Global Hospitality Brands), Aman Resorts, The Chedi (part of GHM), Regent, and Crowne Plaza (part of IHG – Intercontinental Hotel Group). Other global names include Hyatt, Hilton, Swissotel, Mövenpick Hotels & Resorts, Rixos (part of the Accor Group), Hunguest, Iberostar Hotels & Resorts, and Ramada (part of Wyndham). Additional projects under construction are expected to operate under brands such as Intercontinental, Mövenpick, and SIRO (also part of the Kerzner Group – Kerzner Global Hospitality Brands).

Significance of the Porto Montenegro investment for Montenegro

Porto Montenegro in Tivat, a transformative €958.9 million investment surpassing its initial €450 million plan, is a cornerstone of Montenegro’s economic and tourism growth. Converting a former military shipyard into a luxurious marina and tourist hub, it employs around 600 people and attracts affluent visitors and investors, boosting the nation’s economy and global profile. The development features the five-star Regent Porto Montenegro (opened 2014), a world-class marina, nine luxury residential buildings, the striking Buddha-Bar Beach pool, and a renovated historic building housing the Nautical Heritage Museum. The new Boka Place development will introduce Hotel SIRO, a €43.67 million five-star hotel managed by Kerzner International, with 240 accommodation units and 96 new jobs, further elevating Montenegro’s status as a premier luxury destination.

Montenegro: A dynamic investment destination

Montenegro has evolved from a newly independent state into a dynamic regional investment hub since 2006, attracting over €14 billion in foreign direct investment. Its stable political framework, strategic location, and one of Europe’s most competitive tax systems—featuring progressive corporate income tax (9% to 15%), low VAT, and 2022 tax reforms making it a leader in low labor costs—create an investor-friendly environment. Structural reforms, streamlined procedures, and incentives for priority sectors further enhance their appeal. With stunning landscapes, access to regional and EU markets, and ongoing investments in transport, infrastructure, and innovation, Montenegro offers a compelling platform for sustainable growth and European integration, making it an ideal destination for visionary investors.

Strategic partnership with the UAE

The United Arab Emirates (UAE) is a pivotal economic partner for Montenegro, driving transformative investments over the past decade with substantial capital, expertise, and international standards. Key projects include the redevelopment of the former Bijela Shipyard into Adriatic 42, a luxury yacht refit and maintenance facility led by Drydocks World Dubai and the Investment Corporation of Dubai, revitalizing Montenegro’s maritime industry and positioning it as a Mediterranean leader in high-end nautical services. Additionally, the UAE’s Masdar Company is eyeing Montenegro’s green energy potential, aligning with the country’s sustainability goals and reinforcing its global reputation. This robust partnership, spanning luxury marinas, clean energy, and digital innovation, exemplifies Montenegro’s growing appeal as an investment hub and sets a model for future international cooperation.

In total, FDI from the UAE in the past five years has exceeded €400 million, ranking the UAE among the top five foreign investors in Montenegro. These projects have generated jobs, boosted exports, and strengthened the foundations for further economic cooperation.

Key sectors for investment – At a glance

Tourism & health tourism: A year-round destination expanding into wellness tourism. Strong potential for spa resorts and medical centers, especially for European and Middle Eastern markets.

Energy & renewables: High hydropower use with strong potential in solar and wind. Supportive policies attract investment in clean energy projects, including battery storage and exports.

Agriculture: Fertile land ideal for organic produce, wine, and livestock. Backed by government and EU incentives, the sector appeals to investors in Halal and export-driven agribusiness.

Transport & infrastructure: Major highway projects, including the Bar–Boljare corridor, aim to connect the south and north, improve logistics, and attract investment through PPPs and BOT models.

IT & digital innovation: A growing tech ecosystem supported by favorable conditions for startups, with strong opportunities in fintech, AI, and smart cities — especially for UAE partnerships.

The North: Unlocking regional potential

Montenegro’s northern region is a priority for development, offering rich potential in tourism, agriculture, and energy. Incentives like land grants and tax breaks attract private investment, especially in eco-resorts, ski tourism, and adventure travel. With natural gems like Durmitor and the Tara Canyon, plus ongoing infrastructure upgrades, the north is set to become a year-round tourism and investment hotspot.

Conclusion

Montenegro is transforming into a regional investment hub, backed by political stability, low taxes, and a prime location. Strong UAE partnerships highlight its potential across sectors like tourism, energy, and tech. With ongoing infrastructure and innovation initiatives, Montenegro offers exciting opportunities for investors seeking sustainable growth in Europe.

As the government continues to invest in transport infrastructure, support regional development, and prioritize innovation, Montenegro remains an ideal destination for forward-looking investors eager to be part of a dynamic, sustainable, and strategically positioned European economy.

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