Jotun and Speedex Tools forge strategic partnership

Jotun Paints UAE, a leading producer of high-quality paints and coatings, has announced its strategic partnership with Speedex Tools, the UAE’s home-grown hardware and tools giant.

The collaboration will see Jotun’s full range of premium decorative paints made available across Speedex Tool’s expanding retail network, including locations in Sheikh Zayed Road and Dubai Investment Park. The partnership aims to elevate the customer experience by integrating world-class colour solutions into one of the region’s most trusted destinations for DIY and professional tools.

“This partnership with Speedex Tools allows us to meet customers where they already shop for quality, reliability, and inspiration,” said Kjetil Urheim, General Manager, Jotun Paints UAE

“Speedex has built a strong reputation as a one-stop solution for both homeowners and professionals. Our presence there enables us to deliver convenience and a premium paint experience under one roof.”

As part of the rollout, select Speedex Tools stores will feature dedicated Jotun zones, equipped with Jotun’s recently launched global colour centre and trained consultants to help customers explore colour palettes, finishes, and technical advice tailored to their specific needs.

For Speedex Tools, this collaboration is a natural progression in its mission to bring top-tier global brands to UAE consumers.

“Jotun’s product excellence and heritage perfectly align with our values,” said Mufaddal Murtaza, Director Speedex Tools. “Our customers look for quality and long-term value, and Jotun’s decorative solutions fit seamlessly into that promise. Together, we’re making home and commercial improvements more inspiring and accessible.”

The partnership comes at a time when the UAE’s home improvement and DIY sectors are experiencing robust growth, with increased demand for personalised interiors and professional-grade finishes.

Jotun’s bestselling products such as interior paints like Fenomastic Wonderwall Lux and Life, interior texture paints like Lady Design Touch of Suede, and Jotashield Eterna, Kanva and Nuovo, among others will now be featured prominently in the Speedex Tools store.

By combining Jotun’s colour and coatings expertise with Speedex Tool’s retail strength, this partnership aims to create a more integrated, customer-focused shopping experience — where quality meets convenience, and inspiration meets execution.

You can now shop Jotun products at Speedex retail locations in Al Quoz and Dubai Investments Park — open 7 days a week — or online at speedextools.com.