FancyTech helps brands market efficiency and impact

In a market crowded with GenAI promises, what exactly does FancyTech do - and what makes your approach different?

FancyTech is a GenAI company that is purpose-built for marketing. From creation to publication, we deliver final results that are both efficient and impactful.

Our AI service enables marketers to have brand-specific AI engines that learn from a brand’s own assets, tone, and design language - producing on-brand, high-performing visual content at scale.

What sets us apart is our commitment to deep personalisation, which isn’t possible without AI. We don’t do generic visuals.

Our technology empowers brands to create differentiated assets for every touchpoint and customer segment, delivering a consistent, high-quality, yet tailored experience to its customers.

Your platform now serves over 1,000 brands across more than 10 countries. Can you walk us through some concrete ways clients like Adidas, Landmark, or Lazada are using FancyTech to transform their content production and marketing operations?

While we can’t disclose specific client names due to confidentiality, we can share how brands use FancyTech to streamline content marketing and boost performance.

For example, a GCC-based eyewear brand used our AI service to accelerate campaign production and tailor content for different audiences. We delivered two distinct campaigns - one lifestyle-themed and one gaming-inspired - in just two weeks, cutting down months of traditional production time.

In another case for paid media, a global consumer product brand used our AI service to convert static ads into video ads, increasing click-through rates by over 20 per cent without raising their budget.

In every case, FancyTech helps brands enhance marketing efficiency and impact through AI-powered workflows.

FancyTech builds brand-specific AI engines. Can you explain what that means in practice?

Most GenAI companies provide only tools - tools that require human input and produce generic results, which may not align with every brand’s aesthetic identity.

At our company, we focus on delivering results. Our approach is to custom-train AI models using each brand’s assets - product images, tone of voice, brand guidelines, and performance data.

This means the output isn’t just AI-generated - it’s brand-authored at scale. The result: more relevant, on-brand content that drives better engagement, without the need for constant human adjustments and rework.

What kind of cost savings and speed improvements does FancyTech typically deliver?

We understand that for most brands - especially in fast-moving sectors like retail and F&B - the ultimate goal isn’t just cost savings; it’s growth. Businesses are built to scale, and that requires driving results efficiently.

In today’s dynamic market, where consumers engage across multiple channels and expect personalised experiences, generic messaging falls flat.

To stay relevant, brands must go beyond one-size-fits-all content and deliver high volumes of personalised, on-brand messaging tailored to different audiences, moments, and platforms.

This is where FancyTech delivers real value. By leveraging GenAI to power hyper-personalised content, we enable brands to scale their creativity while staying consistently relevant.

The UAE has made AI a national priority, aiming to become a global hub by 2031. How does FancyTech align with that ambition?

FancyTech aligns closely with the UAE’s vision of using AI to drive real-world impact. We’re not building technology for its own sake - we’re solving practical business challenges in retail, media, and e-commerce.

Our work supports this vision by enabling AI adoption among local businesses, helping them deliver personalised marketing that’s both tangible and impactful. It’s a concrete way AI can drive measurable results.

How does FancyTech stay ahead - not just technologically, but in terms of creative relevance and brand nuance?

Today, we position ourselves as a B2B GenAI company. In the B2B world, everything revolves around the client’s business objectives. Our iterations - whether technological or creative - are always driven by the question: how can we help our clients achieve their goals more effectively?

As we evolve, we naturally integrate necessary innovations and adapt to emerging trends, but our core mission remains unchanged. That consistency is what allows us to stay relevant - not just in terms of technology, but also in creative resonance and brand nuance across diverse markets.

“FancyTech aligns closely with the UAE’s vision of using AI to drive real-world impact.”