CREÓ names Jaimesha Patel as Chief Executive Officer

Integrated growth and transformation partner creó has named Jaimesha Patel as its new Chief Executive Officer, effective March 2025. The appointment marks a significant milestone in the agency’s evolution as it sharpens its focus on performance marketing, strategic creativity, and business transformation rooted in real-world impact.

With over 20 years of international experience across the UK, Europe, Asia, and the Middle East, Patel brings a strong track record of leading integrated marketing efforts and scaling teams for some of the world’s most recognised brands. Her portfolio includes work for industry leaders such as EXEED, Abbott, Kenvue, ExxonMobil, and Nike, delivering commercially impactful campaigns across a range of industries.

“Assuming the role of CEO at créo is both a privilege and a responsibility,” says Jaimesha Patel.

“The agency has established a strong foundation — driven by talent, ambition, and a clear vision of what modern growth requires. My focus now is to build on that momentum, strengthen our strategic capabilities, and ensure we continue to deliver measurable impact for the brands we partner with.”

The appointment is backed by Jigar Sagar, a member of créo’s Board of Directors and the agency’s strategic advisor. With over 30 ventures to his name and a legacy of innovation in free zones and public-private partnerships, Sagar brings long-term perspective and business foresight to créo’s leadership.

“Jaimesha’s appointment represents more than a leadership change — it signals intent,” says Jigar Sagar.

“As organisations across the region look for smarter, faster, and more effective ways to grow, créo is building the kind of capability and culture that can meet that moment. Jaimesha brings the clarity, composure, and cross-market experience needed to lead this next chapter — one defined by performance, partnership, and purpose.”

Known for her sharp strategic lens and people-first leadership style, Patel will now oversee créo’s continued growth across performance, creative, and digital experience functions — bringing together technology, AI, and data to help ambitious organisations unlock measurable, long-term success.