Al Rawdah: Committed to quality, sustainability, and innovation

As the UAE celebrates Poultry Day, it is essential to recognise the vital role that poultry farming plays in ensuring food security, nutrition, and economic growth. Leading this industry is Al Rawdah, the UAE’s premier poultry producer, known for its commitment to quality, sustainability, and innovation. As a market leader, Al Rawdah recognises that its operations have an impact on the community and the environment. Al Rawdah knows that it has an obligation not just to provide healthy and delicious food to the consumers’ tables, but it must also embrace sustainable and ethical business practices to ensure that its operations can benefit the society as a whole and is safe to the environment.

A major factor driving a change in our poultry farm, in particular, is the focus on keeping outstanding high levels that adhere to international standards as well as new technology. We, at Emirates National Food, implement and invest in the latest technology in order to keep our production clean, healthy and up to international standards. The chickens are raised in Al Rawdah broiler farms under controlled conditions and fed with 100 per cent natural feed. Even the drinking water for the chickens is supplied from Al Rawdah Reverse Osmosis (RO) facility on site to avoid any contamination. We have achieved the main competitive advantage over the years by positioning Al Rawdah Farm as the biggest local poultry farm and manufacturing facility located in Dubai. This has made it possible for us to offer fresh, healthy and locally produced goods to consumers.

Emirates National Food plays a pivotal role in promoting sustainability and environmental stewardship. Our modern farming practices emphasise efficiency and resource management, leading to reduced environmental impact per unit of output.

Additionally, initiatives such as cage-free and GMO free aim to improve animal welfare standards, aligning with growing consumer demand for ethically produced food.

Beyond production, Al Rawdah fosters strong collaborations with retailers, restaurants, and food service providers, making its poultry products widely available across the UAE. Sustainability remains a key focus for the company. As we mark Poultry Day, Al Rawdah reaffirms its dedication to nourishing communities, driving innovation, and contributing to the UAE’s long-term food sustainability.