Acclaimed designer Diane von Furstenberg is set to star in her own reality TV series in the hope of finding a new global brand ambassador for her label DVF.

The fashion mogul is taking the small screen route in a programme titled The DVF Project on America’s E! Network — and the show will follow young faces as they vie for the coveted position at the designer’s company, reports femalefirst.co.uk.

They will undergo challenges including working on high-profile events and multi-million dollar campaigns.

The DVF Project, which is set to premiere later this year, isn’t Von Furstenberg’s first foray into reality TV. She has previously served as a guest judge on popular fashion competition series Project Runway and America’s Next Top Model.