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Live NFT activation was on all evening at the Aldo event Image Credit: Supplied

Global footwear and accessories label, Aldo, maintained its momentum with a glamorous event celebrating the launch of the Pillow Walk collection on the 20th of September.

The event, held at Dubai’s newest chic venue, The Birdcage, unveiled the collection to UAE’s popular fashion personalities and influencers. It included a unique live NFT activation in partnership with renowned celebrity artist and photographer, Waleed Shah, which provided its guests the opportunity to have their photos taken and digitally printed for immediate sale.

In an all-pink vibrant atmosphere boasting a panoramic city skyline and sunset views, ALDO curateed exciting activations for its guests to enjoy.

A stunning display of the collection, an energetic and quirky performer, and DJ -- all added to the endless fun. Sarah Milad, sister fashionistas Nasab & Nirvana AlJurdy, Ritu and Rinki Pamnani, and Rania Al Ali were among the many influencers that were present to experience this iconic and electrifying event. The influencers were all dressed in ALDO Pillow Walk heels and accessories to experience the real comfort of the collection all through the evening.

Pillow Walk technology has been developed with molded sock foam that strategically provides extra padding at the heels and the balls of the feet for an all-day dreamy comfort. The dual-density foam formula helps absorb impact and releases comfortably, skipping the “break in” period.

ALDO’s latest collection is available across stores in the GCC and online on

@aldoshoes #AldoPillowWalk