italy pavilion expo 2020
Italy Pavilion organisers expect a significant growth in attendance in November and December Image Credit: Supplied

Dubai: One of five visitors of Expo 2020 Dubai, since its launch this October, have crossed the threshold of the Italy Pavilion, exploring the exhibition itinerary and participating in dozens of events.

Of the 750,000 total visitors to Expo about 150,000 made it to the pavilion – one of the most sought after among the country participants with a peak of over 30,000 during the weekend. Additionally, over three million users were involved in the initiatives of the pavilion through its website and social channels.

Thousands of people filled the arenas of Expo for high-profile musical events that Italy brought to Dubai, including the concerts of Orchestra del Maggio Fiorentino concert directed by Maestro Zubin Mehta, internationally renowned pianist Ludovico Einaudi, as well as young virtuosos of the National Symphony Orchestra of the Italian Conservatories.

According to major tour operators operating in both Italy and the United Arab Emirates, the monthly volume of bookings of hotels and flights to Dubai has seen increases of up to 40 per cent compared to the same period in 2019. They also expect a significant growth in attendance in November and December, during holiday breaks in Italy and the rest of Europe.

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