Dubai: Mega-event Expo 2020 Dubai offers an international meeting point to not only 190-plus participating countries but also businesses, multilateral organisations and educational institutions. To catalyse entrepreneurial partnerships, Expo’s official business integrator partner Dubai Chamber of Commerce and Industry has launched an introductory video series featuring the expectations of UAE business leaders titled ‘En Route To The Expo’.
Developed in collaboration with Entrepreneur Middle East publication, the ‘En Route To The Expo’ series reflects the dynamism and resilience of Dubai and its business community. Business leaders from the UAE will share their thoughts on what they are expecting from the universal exposition and their own contribution to the first world expo to be held in the Middle East, Africa and South Asia (MEASA) region.
Expo 2020 Dubai and Dubai Chamber are rallying the local and international business community to connect, network and together find cutting-edge solutions to encourage global partnerships and FDI flows in a post-pandemic world.
The new project falls under the banner of Dubai Chamber’s ‘Business Connect’ initiative, an informative platform that helps UAE-based businesses navigate the economic challenges posed by the coronavirus. The series can be watched on the websites and social media channels of Dubai Chamber and Entrepreneur Middle East.
Dubai Chamber, a catalyst for cross-border partnerships
“Expo 2020 Dubai and Dubai Chamber are rallying the local and international business community to connect, network and together find cutting-edge solutions to encourage global partnerships and FDI flows in a post-pandemic world,” says Marjan Faraidooni, Chief Experience Officer of Expo 2020 Dubai, whose in-depth interview marks the first instalment in the series.
She highlights the rota of business programming planned by Dubai Chamber, which includes a series of thematic business forums designed and curated together with participating countries and partners that discuss challenges as well as opportunities for both the local and global business communities.
“The Chamber is also bringing on board three of its flagship global business forums – the Global Business Forum Africa, Global Business Forum ASEAN (Association of Southeast Asian Nations) and Global Business Forum Latin America,” adds Faraidooni.
Dubai businesses to reap economic benefits
Commenting on the video series, Hassan Al Hashemi, Vice President of International Relations at Dubai Chamber, says that business in Dubai is set to undergo a quantum leap with the city hosting Expo 2020, adding that the mega-event will highlight the economic potential of the UAE and other markets of opportunity.
Dubai Chamber is fully committed to ensuring that business functions run smoothly at Expo 2020 Dubai. It will be the first major global event that uses technology and a hybrid format to navigate the obstacles presented by a situation that is unprecedented in modern times.
In a post-pandemic era, Expo 2020 Dubai will become a prime example of how major international forums can be held safely and successfully. “It will be the first major global event that uses technology and a hybrid format to navigate the obstacles presented by a situation that is unprecedented in modern times,” says Al Hashemi. “Dubai Chamber is fully committed to ensuring that business functions run smoothly at Expo 2020 Dubai.”
The non-profit public entity will play an essential role in catalysing partnerships for the global business community throughout the six-month event.
- The writer is an intern with Gulf News.