International pop artist Massari has released his new duet, Roll With It, featuring Arab pop star Mohammad Assaf.
The two music stars, who debuted their song at the Fiesta de los Muertos in Dubai in October last year, recently filmed a video in the city.
“I wanted to collaborate with Assaf because I was so inspired by his story. All of the obstacles he had to overcome and his determination to succeed brings hope to a new generation that’s struggling to find a way to be heard,” Massari said.
■ Listen: Assaf and Massari ‘Roll With It’
“I loved filming in Dubai. There were so many beautiful locations to film at. It made it extremely easy for us to have a strong video that we could be proud of and also match the vibe of the song.”
Reflecting on the meaning behind the song, the Lebanese-Canadian singer added: “Music has no boundaries. Whether you are in LA or Dubai, music will always find a way to bring people together. I’m proud to support the new generation of artists like Assaf.”
Assaf, a former Arab Idol winner with a massive following in the region, said he was proud of the collaboration.
“We had a fantastic time recording and filming this amazing track in Dubai,” Assaf said. “Music is a universal language, and it is the quickest way to reach the hearts and minds of people. I am very excited to share this song with my fans, especially as it is my first collaboration with an international star.”
Produced by SAL&CO, Platinum Records, and Massari&Co, the song is a result of a creative collaboration with a number of international musicians, including Hadi Sharara, Jalal Al Hamdaoui, DaHeala, Sad Money, and Nasri. The video, directed by the award-winning Los Angeles-based filmmaker David Zennie, captures a fun-filled time between the two stars against the backdrop of Dubai’s iconic landmarks and attractions.