Here's why Pakistan’s supernatural hit Guddi is winning hearts

If you're not watching Pakistani drama Guddi, you're missing out on one of the most talked-about experimental dramas currently drawing strong viewership on YouTube.

The series follows a young girl, played by Bakhtawar Rasheed, who has the ability to see the future—a gift that turns into a burden when she predicts the death of her parents, a vision that tragically comes true.

After losing her parents, Guddi is left in the care of relatives who mistreat her. Her only source of comfort is a doll gifted by her parents—a seemingly ordinary object that begins to play a larger role in her life.

With its mix of supernatural elements and emotional storytelling, Guddi has struck a chord with audiences, averaging 1.5 million views per episode.

The show’s narrative and performances are finding an audience not just in Pakistan but internationally, with viewers engaging daily via YouTube.

As digital platforms continue to shape viewing habits, serials such as Guddi demonstrate how regional stories can find a global platform and loyal fan-base.