Burberry has signed up Rita Ora

Burberry has signed up Rita Ora to “sing for the brand”, rather than just model for it. The 23-year-old will write a “Burberry song” which will be the first of many “multi-sensory” collaborations between the fashion brand and young stars. “Burberry wants to incorporate more music into its campaigns,” an insider says. “They want models who bring something more — someone like Rita.”