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(FILES) In this file photograph taken on October 7, 2019, visitors take photographs in front of The Mona Lisa (La Gioconda) after it was returned at its place at the Louvre Museum in Paris. The Louvre in Paris is putting the finishing touches to an ambitious Leonardo da Vinci retrospective opening on October 24, 2019, which groups more than 160 of the artist's works and has already attracted close to 200,000 advance visitor bookings. Timed to coincide with the 500th anniversary of the famed artist's death, the show, simply called "Leonardo da Vinci", took a decade to put together and includes works on loan from Queen Elizabeth and Bill Gates. - RESTRICTED TO EDITORIAL USE - MANDATORY MENTION OF THE ARTIST UPON PUBLICATION - TO ILLUSTRATE THE EVENT AS SPECIFIED IN THE CAPTION / AFP / ERIC FEFERBERG / RESTRICTED TO EDITORIAL USE - MANDATORY MENTION OF THE ARTIST UPON PUBLICATION - TO ILLUSTRATE THE EVENT AS SPECIFIED IN THE CAPTION Image Credit: AFP

PARIS - Mona Lisa’s lingering smile remains the same, but she is getting a first-of-its-kind virtual makeover from the Louvre Museum, which has struggled this year with the popularity of Leonardo da Vinci’s masterpiece and the throngs of selfie-snapping tourists.

With a blockbuster Leonardo exhibition that just opened, the Louvre and its production partners were fine-tuning a virtual reality tour with three-dimensional views of the portrait that look beyond the jostling crowds, the shatterproof glass case and the layers of varnish from restorations and the fading green patina.

The real oil on wood “Mona Lisa” was returned last week to the sky-lit Salle des etats, to coincide with the October 24 opening of an exhibition marking the quincentennial of the death in 1519 of Leonardo, master of the Italian Renaissance. During the summer, while the Salle des etats was being renovated, the portrait was moved to the Galerie Medicis, which resulted in severe overcrowding because of limited access. Disappointed tourists complained about fleeting glimpses and barriers that kept them about 15 feet from the 30-inch-tall painting.

The virtual reality tour will be a more intimate encounter. The VR tour, designed to remedy the problem of crowds and distance, will be housed in a small gallery room near the main Leonardo exhibition and apart from the “Mona Lisa.”

7-minute virtual tours

The gallery, equipped with 15 headset stations, will offer seven-minute virtual tours that begin in a familiar crush of visitors with mobile phones aloft. They lead through a gallery of paintings to the portrait of Mona Lisa, the wife of an Italian silk merchant.

“She is seated, and spectators will be facing her like a conversation, face to face,” said Dominique de Font-Reaulx, the Louvre’s director of mediation and cultural programming.

In this virtual land of Leonardo, spectators eventually fly over a valley and jagged hills aboard a wing-flapping glider he sketched (and which appears in the traditional exhibition). De Font-Reaulx noted that the two curators of the main exhibition have researched all the historical information for the virtual tour narration, including the visual details of Mona Lisa and her surroundings - from the gentle wave of her hair to her velvet dress to the clay tiles of the loggias of 16th-century Florence.

The digital experiment is part of an ongoing effort to broaden the Louvre’s appeal, with France laying new plans to promote its art treasures with virtual reality tours and some lower-tech alternatives.

In September, Franck Riester, France’s minister of culture, unveiled a project to develop a thousand “micro-follies,” or digital pop-up museums, over the next three years in rural and suburban locations - including movie theatres, libraries, social centres and even hair salons. France intends to spend 3 million euros ($3.3 million) to offer virtual reality and 2D digital tours to show off the masterworks of a dozen major Paris museums, including, potentially, the Louvre’s “Mona Lisa” tour.

Stop with this technology!

Not everyone is thrilled with this campaign to make virtual reality a more fundamental part of the museum experience. “I would prefer the Louvre to be involved with reality,” said Didier Rykner, a French art critic and founder of the website La Tribune de l’Art, who argues that the state’s money is better spent on art acquisitions and that the museum should concentrate on organisational issues to reduce crowding.

“It’s patronising. It’s disdain. Everywhere in France you have users and churches and monuments where you can find big art - like a Velazquez or a Caravaggio,” Rykner said. “With 3 million euros, you could buy three masterpieces that you could give to the museums in France, so it would be real art for real people.”

But other major museums are already experimenting with VR and are pushing forward based on the results. Earlier this year, the Musee de l’Orangerie in Paris tried out a virtual reality tour inspired by Monet’s Water Lily series that plunged spectators into the artist’s virtual pond in his Giverny garden through animated snowfall and summer days.

The reactions of visitors impressed Louvre officials. “Not only young people were using it. There were people over 65, including my father, who is 83,” said de Font-Reaulx, of the Louvre. “It’s very interesting, and we are open to new displays. But it will not replace the works. The content is first. That’s very important to the Louvre.”

But others love VR

HTC Vive Arts, which is donating its services to develop the Louvre’s “Mona Lisa” project, also coordinated the production of the Monet tour along with a VR program last year at the Tate Modern in London, created to accompany an exhibition devoted to Amedeo Modigliani.

There the curators used historical research to re-imagine the interior of Modigliani’s 1919 Paris studio in vivid detail, down to a cigarette smouldering on the table and rain from a roof leak dripping into a bucket.

“What was wonderful was that many people spent more time looking at the Modigliani self-portrait in the last room of the exhibition,” said Nancy Ireson, a curator of the Modigliani exhibition. “They understood what they were going to see. They stayed longer and had conversations about the portrait.”

Paris museum officials are optimistic that the Louvre’s experiment will open the museum “to a new public, which is maybe not interested in artworks, but is interested in the experience of VR,” according to de Font-Reaulx, who notes that viewers will be able to download the tour from home and that it could also travel in the future as a pop-up exhibition for symposiums and salons.

Reservations are required to view the virtual Mona Lisa.

The New York Times News Service