Noon

Launched in 2017, Noon has rapidly become a leading e-commerce platform in the Middle East, offering a vast array of products across categories such as electronics, fashion, beauty, groceries, home essentials, and more. Founded by Mohamed Alabbar and backed by the Saudi Public Investment Fund, Noon aims to provide a local alternative to global e-commerce giants like Amazon, catering specifically to the needs and preferences of consumers in the UAE, Saudi Arabia, and Egypt. With a user-friendly interface available on both desktop and mobile platforms, Noon offers a seamless shopping experience. Customers can enjoy features like "Buy Now, Pay Later" options through partnerships with services like Tabby and Tamara, along with flexible payment methods including cash on delivery, credit, and debit cards. The platform also provides fast delivery services, with free shipping on orders over a certain amount in various cities across the region. Noon has made significant strides in expanding its product offerings and services. In addition to its core retail business, the company has ventured into grocery delivery with Noon Daily, a service catering to everyday essentials. It has also launched Noon Food, a food delivery platform competing with regional players. These initiatives reflect Noon's commitment to diversifying its services and meeting the evolving needs of its customers. The company's growth trajectory is promising. As of 2025, Noon has raised $2.7 billion in funding and is valued at nearly $10 billion. It employs over 40,000 delivery drivers across the region and plans to introduce autonomous delivery vehicles to reduce costs and improve efficiency. Noon is also considering a public offering within the next two years, with potential listings in both Saudi Arabia and the UAE. In summary, Noon has established itself as a formidable player in the Middle Eastern e-commerce landscape, offering a comprehensive range of products and services tailored to the region's consumers. With its continued expansion and innovation, Noon is poised to further solidify its position as a leading e-commerce platform in the Middle East.