Faraz Khalid

Faraz Khalid is a leading entrepreneur and business executive in the Middle East’s digital economy. Since 2017, he has served as the Chief Executive Officer of noon.com, the region’s homegrown e-commerce platform, where he has overseen its rapid expansion into one of the most influential technology companies in the Arab world. Khalid’s entrepreneurial journey began with Namshi, a fashion e-commerce platform he co-founded and later managed as its Managing Director. Namshi quickly established itself as a pioneer in the region’s online retail space, demonstrating Khalid’s ability to identify emerging opportunities and deliver consumer-focused solutions. His success at Namshi set the stage for his leadership role at Noon, which launched with the ambitious goal of reshaping the Middle East’s online shopping landscape. Since taking the helm, Khalid has guided Noon beyond traditional e-commerce into a diversified digital ecosystem. Under his leadership, the company has expanded into food delivery, quick commerce, and fintech, offering services that address the evolving needs of customers and businesses alike. Noon’s growth reflects his focus on innovation, customer experience, and building scalable platforms capable of competing with global players. Khalid’s academic foundation further complements his entrepreneurial expertise. He holds an MBA from the Wharton School at the University of Pennsylvania, one of the world’s leading business schools, equipping him with the strategic insight and global perspective that have defined his career. Today, Faraz Khalid is recognised as one of the region’s most influential digital leaders. His work with Noon not only underscores the UAE’s ambition to build a robust digital economy but also inspires a new generation of entrepreneurs who see technology as a driver of opportunity, growth, and transformation across the Middle East.