Zeekr 7X: A bold statement soon on UAE roads

Dubai: The rise of Chinese automakers on UAE roads has been nothing short of remarkable — and leading the next wave of innovation is Zeekr, the premium electric vehicle (EV) brand under automotive giant Geely.

At the recent Shanghai Motor Show, Zeekr made its global ambitions clear, unveiling a series of new models aimed at reshaping expectations in the luxury EV space — including the highly anticipated Zeekr 7X, soon to launch in the UAE, with deliveries starting in September.

According to Mars Chen, Vice President at Zeekr, “The 7X is positioned between the C and D segments and will go head-to-head with the Tesla Model Y. But with stronger charging capabilities and a next-generation cockpit, we believe the 7X offers a distinct edge.”

The Zeekr 7X is a midsize, fully electric SUV measuring 4,787mm in length with a 2900mm wheelbase and designed to offer superior interior space and comfort. Its sleek, minimalist design is part of Zeekr’s “Stargate” family with battery-advanced vehicles, aimed at making a bold, futuristic design statement on the road.

Inside, the 7X delivers a truly premium experience. With high-quality materials, spacious interiors, and cutting-edge tech, Zeekr is positioning the model to rival — and even surpass — established luxury brands such as BMW, Audi and Mercedes.

Developed by Zeekr’s global design team based in Gothenburg, Sweden, and China, the 7X embraces a clean, modern aesthetic. Stefan Sielaff, Vice President of Zeekr Design, described the vehicle as “a pure and distinctive statement of what EV design should be — futuristic, without unnecessary ornamentation.”

While Zeekr has already gained traction in other markets, the UAE, where Zeekr is exclusively distributed by AW Rostamani, represents a key growth opportunity.

“The UAE is a luxury-driven market with a strong appetite for innovation and performance,” said Chen. “We believe the 7X — along with our upcoming models like the 9X — can meet the high expectations of this region.”

In fact, the Zeekr 9X, also unveiled at the Shanghai Motor Show, signals the brand’s move into the ultra-luxury segment. A seven-seater hybrid SUV, the 9X is Zeekr’s answer to the likes of the Rolls-Royce Cullinan.

Following 7X, the introduction of the 9X signifies Zeekr's bold move into the hybrid luxury space, pushing boundaries in electric range, performance, and intelligent driving technology for a comprehensive driving experience.

"More customers are showing interest in new energy vehicles in UAE, as we observe a growing demand for sustainable premium-luxury products, while there is a clear gap in the offer. AWR and Zeekr will fill that gap with the 7X, which will be added to the current product line up, with the Zeekr X and the all new Zeekr 001", Tom Fux, AWR Automotive CEO said.

As the Zeekr 7X prepares to hit UAE roads, it’s clear that the brand is not just entering the market — it’s aiming to redefine it. With a blend of forward-thinking design, advanced technology, and uncompromising luxury, Zeekr is positioning itself as a serious player in the global Premium-luxury revolution.