Women can drive big-time change in mobility industry

The mobility sector has been dominated globally by traditional business models.

A 2016 McKinsey report highlighted the significant economic potential of gender equity, revealing that closing the gender gap could add $28 trillion—a 26% increase—to global GDP by 2025. Though the report is nearly a decade old, its findings remain more relevant than ever, especially as the mobility sector evolves rapidly with a focus on sustainability and innovation.

A well-balanced workforce should include 30% professionals from Gen X, 40% digitally-savvy Gen Y, and 30% Gen Z employees, thus empowering cross-generational collaboration and knowledge-sharing. Achieving gender balance in leadership is equally crucial.

Research shows that companies with women in at least 30% of leadership positions experience better financial performance and decision-making. This is a benchmark that organizations must continue to strive for, as gender-diverse leadership teams are proven to drive innovation and sustainability.

That’s not all, women in leadership roles across mobility companies are embedding sustainability into their core strategies, ensuring that green alternatives become the norm. Whether through expanding EV fleets, integrating carbon offset programs, or promoting shared mobility, women are at the forefront of reshaping mobility into an environmentally responsible industry.

Beyond sustainability and digitalization, women are also redefining service excellence. Today’s traveler demands flexibility, ease of use, and personalization. Digital platforms now allow customers to compare prices, book seamlessly, and access tailored solutions for both leisure and business rentals.

Women are also playing an increasingly influential role as consumers in the mobility sector. They are decisive in how they access services, often prioritizing practicality, sustainability, and cost-effectiveness over fleeting market trends. This preference reflects a deeper understanding of the value in reliable mobility solutions, pushing companies to rethink their offerings and adapt to a more thoughtful, values-driven consumer base.

By pushing for equal representation, pay equity, and opportunities for professional growth, women are helping set new industry standards.