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A Mercedes dealership north of Boston is lucky to be standing after a GLC on display inside the showroom caught fire... Image Credit: WCVB-TV Boston / Twitter

Firefighters rushed to a Mercedes-Benz dealership to put out a huge fire that is believed to have started by one of the models on display.

Given the size of the building and the number of vehicles inside, the blaze was upgraded to a second alarm fire and more resources were called in.

Faced with zero visibility, firefighters were able to pinpoint the source of the fire - a GLC compact luxury crossover - inside the smoke-filled showroom by using thermal imagining, and get the blaze under control before all 12 vehicles inside were destroyed. The dealership was equipped with sprinklers and they worked as intended and helped limit the spread of the fire.

No injuries were reported in the incident which occurred last Thursday north of Boston at a Herb Chambers Flagship Motorcars Mercedes-Benz dealership in Lynnfield. The fire is believed to be so severe that Lynnfield Fire Chief Glenn Davis said the dealership was lucky to be standing.

Ironically, hours after the first fire broke out, a second vehicle parked in the lot outside the showroom started smoking and smoldering and the fire department had to return to the scene. Both fires are under investigation.

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