Linus Bauer, Special to Gulf News

Articles from the author

Cabin crews need tender, loving management

True leadership in the air is not in-flight managers shouting at crew

Cabin crews operate in a high pressure environment, where they cannot falter in delivering an indifferent passenger experience. That calls for true leadership from in-flight managers.

Here’s what airlines can learn from Labubu sensation

Ample room for airlines to create further bespoke experiences that fliers will crave for

The Labubu dolls became an overnight sensation, and some of the best marketing lessons were crafted to good effect. Can airlines use some of that to their own advantage?

Air India cannot waste time in getting back on track

India's flagship airline was in midst of major transformation when the tragedy struck

Air India's management must move on from last week's tragic events at the earliest. This is the time for firm action and not just words.

Aviation consulting is primed for more growth

Aviation-focused consultants still need to up their game to make their work sick

Hyper-skilled global consultancies can speed up the process of change in the aviation industry. And keep the high growth rolling for longer.

India’s airlines need this round of consolidation

After a long time, India’s aviation sector benefits from having fewer players flying

There were far too many airlines in India chasing too little of profits. That's changing now.

Airlines still haven't found a solution for Netflix

Airlines offer top-notch wi-fi connections, but Netflix is still some distance away

On-board experiences have been fine-tuned into a fine art by the world's leading airlines. But what about offering Netflix to passengers?

Qatar makes a statement with its 'flying palace'

Gifting a Boeing 747-8 to Trump makes sound operational sense too

Qatar has been operating the ‘flying palace’ Boeing aircraft since 2012.

Airlines need to make loyalty programs great again

Loyalty programs must undergo a step change in tapping younger travellers

Airlines can do so much more with the way they run their loyalty programs. But purely gong by what's worked before will not help.

Airlines must focus on going bespoke with women fliers

Personalized approaches will work in airlines favor given their spending power

Already, airlines such as India's IndiGo and Delta in the US have gone the extra mile in securing their visibility with women travelers.

Airlines need every seat in Business Class

Assigning premium seats for resting flight crew adds up to quite a bit of lost revenues

There are options available for carriers on long-haul routes where flight crew can get a bit of rest. And not lose out on Business Class revenues.

Boeing, Airbus have some deft navigation to do

US tariffs have set off a major rejig for the global aviation industry giants

Higher tariffs and tit-for-tat policies will force a major rethink for the likes of Boeing and Airbus in winning airline orders.

Travel industry’s resilience will not be going away

The need to travel has become embedded in the global psyche

There are any number of factors suggesting the demand for travel will continue to hold strong, despite the swirl of geopolitics and economic downturns.

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