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People shop at deira city centre during Dubai shopping festival 2015 in dubai Image Credit: CLINT EGBERT/GULF NEWS ARCHIVE

Dubai: Mark your calendars for one of the best deals this year has to offer – the dates of the 23rd Dubai Shopping Festival (DSF) have been announced.

This year’s annual DSF will start on December 26, 2017 and will run until January 27, 2018, according to the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism).

“The latest edition will feature a number of retail promotions and sales offering unbeatable deals and discounts," said DFRE in a statement.

On the first day of DSF, residents can take advantage of a 12-hour sale that will take place at six Majid Al Futtaim Malls, including Mall of the Emirates, which will see further discounts on already marked-down prices.

The sale will take place from 12pm to 12am at select outlets throughout the city.

The festival will also include concerts by international and regional stars, fireworks shows and a range of free-to-attend family-oriented activities in malls, and retail activations themed under Beauty and Perfume, Gold andJewellery, and Apparel and Fashion platforms.