Jerric Wong during the launch of the 2018 QLED TV at the JW Marriott Marquis. Wong said that Samsung is not producing OLED TVs due to burn-in issues. Image Credit: Arshad Ali/Gulf News

Dubai: Samsung is aiming to strengthen its lead in the TV market ahead of the Fifa World Cup with a new line-up offering Quantum Dot technology.

Quantum Dots, also called QLED, are a new film added to an LED screen to produce deeper, brightness and richer colours.

Purchases of TVs are expected to increase during the World Cup, which takes place between June 14 and July 15 in Russia. Four Arab countries — Morocco, Tunisia, Egypt and Saudi Arabia — are taking part this year.

“With Fifa World Cup coinciding with Ramadan this year, we believe that this will drive sales as the trend is towards larger screen panels,” Jerric Wong, head of audio-video division at Samsung Gulf Electronics, told Gulf News after the launch.


There are two main technologies in the TV industry - organic light-emitting diode (OLED) and Quantum Dot (QLED).

Julian Lee, an analyst at TrendForce, told Gulf News that OLED features can be thinner than QLED but the lifespan of OLED is shorter and “burn-in” issues remain for OLED TV. Burn-in is when part of a screen carries a ghostly imprint of a previous image.

Due to additional filters in the QLED, it is thicker than OLED but produces more brightness, contrast and colour.

Wong said that Samsung determined that OLED was not suitable for large screen televisions because OLED TVs are susceptible to burn-in caused by exposure to bright images, which ultimately affects the lifespan of the product. Hence, with QLED Samsung is able to offer a wide range of large screen televisions.

Moreover, he said that Samsung Gulf is offering a lifetime warranty for QLED TVs against burn-in issues.